Sports Marketing: Olympic promise
29 Sep 2010 | by Ed Kemp
's Official Treat Provider. In August, the confectionery company launched a high-profile 'Spots vs ...
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Should certain types of brands be prohibited from sponsoring sport? The Marketing Society Forum
25 Apr 2012
NO - BRENDAN TANSEY, CHIEF EXECUTIVE UK, WUNDERMAN This is not a simple question, because many food companies make a range of products from healthy to confectionery. The McDonald's menu of today is different from five years ago. In light of this, a blanket ban seems arbitrary. The nature ...
BR Video: Kit Kat is successfully hijacking the World Cup
09 Jun 2010 | by Arif Durrani
Following the launch of football-led TV campaigns by Nestl and Mars, both confectionery brands are starting to become associated with the World Cup. But Mars, and AMV BBDO, will be disappointed to discover ... with The FA, is an official supplier to the England team. The confectionery company is now in discussions ...
Mars ties with Football Association and England team
15 Sep 2009 | by Ed Kemp
. The confectionery brand has agreed two separate deals. The first makes Mars an official supplier to the England team ...
Wrigley launches TV campaign to highlight Premiership association
30 Mar 2007 | by Joanne Payne
biggest confectionery brand in the UK. Included in the Wrigley s gum umbrella is Airwaves, Orbit, Juicy ...
Premiere hires 141's Quick for development role
29 Oct 2003 | by Claire Billings,
, he has worked on a number of high-profile accounts including Coca-Cola, Texaco, Mars Confectionery ...
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