Trading Places: This week's people moves in advertising, marketing and media
13 Aug 2010 | by Staff
of marketing for Nescaf , as part of a wider reshuffle. Aldridge, currently the company s confectionery ...
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ITV set to roll out more Coronation Street tie-in products
15 Feb 2011 | by Mark Banham
through to travel bags, confectionery and cakes.
Messino unveils oblong Jaffa Cake
10 Nov 2009 | by Nicola Brookes
Challenge - German confectionery company Bahlsen wanted to raise awareness of its brand of Jaffa...the UK, as well as influential online voices. Recipients were either prolific confectionery commentators ...
Do brands benefit from kick-starting the Christmas season this early?
15 Sep 2009 | by Staff
selection of seasonal confectionery, cards and gift wrap. We do this every year and customers do buy them ...
Mars consolidates £15m Petcare business with Zenith
23 Feb 2009 | by Arif Durrani
to handle media planning on the 30m Mars Confectionery account. ...
Power 100 Marketers of 2008: 1-50
28 May 2008 | by Staff
virtual roller-coaster since joining the confectionery company in 2006, and for the moment he is riding ... marketer started at the confectionery company on the same day as Sainsbury's Justin King. 34. Peter ...
In Brief
29 Jan 2008 | by Media Week
brands and did not include the firm s confectionery. Daily Sport publisher Sport Media Group has ...
The X Factor to roll out array of brand extensions
10 Jul 2007 | by Nicola Clark
FremantleMedia, which co-produces and licenses the show, has secured deals with ScentUPs to produce X Factor-branded shower gel, lip gloss, body shimmer, perfume and aftershave. The range will be available in retailers including Superdrug and Asda. Additionally, Kinnerton Confectionery will create X ...
The pitfalls facing product placement
22 May 2007 | by Nicola Clark
of charge, by launching and marketing the product itself. Justine Cather, founder of confectionery company ...
Wrigley launches TV campaign to highlight Premiership association
30 Mar 2007 | by Joanne Payne
biggest confectionery brand in the UK. Included in the Wrigley s gum umbrella is Airwaves, Orbit, Juicy ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
