Driving value from promotions
30 Jun 2011 | by Rod Street
in toiletries but amongst the steepest increases in the last year have been seen in confectionery, where cocoa ...
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Mild December fuels 4.1% lift in retail sales
10 Jan 2012 | by Arif Durrani
resulting in value ranges selling well, as did wines (Champagne), confectionery and party foods. Non ...
And in the real world... BA, Marks & Spencer, Kraft/Cadbury, Woolworths, Tesco and more
01 Oct 2009 | by Noel Bussey
from picture frames to pick 'n' mix confectionery will open its first batch of stores next month ...
Mark Kleinman on marketing and the City: The ins and outs of M&S
07 Apr 2009 | by Mark Kleinman
of the super-market's operating board. His early career was spent at Mars Confectionery and Pepsi ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
