Sainsbury's hires Mark Horgan as marketing director
10 Aug 2011 | by Rachel Barnes
Confectionery. "Sainsbury's is renowned as a brand with an innovative, exciting approach to marketing ...
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Helen Edwards: The good and bad of Cadbury's brand association tendencies
21 Mar 2012 | by Helen Edwards, PPA, Business columnist of the year
There are two places where you might encounter the Cadbury chocolate brand, aside from the normal confectionery shelves and biscuit aisles. The first will be familiar to rail users. You're languishing in the queue in a travel branch of WH Smith . When you finally reach the till a bored assistant asks whether ...
Driving value from promotions
30 Jun 2011 | by Rod Street
in toiletries but amongst the steepest increases in the last year have been seen in confectionery, where cocoa ...
Tesco takes first steps in global brand strategy
07 Jun 2011 | by Rachel Barnes
under the toy category and the word Muse in the confectionery category. ...
Government relaxes Change4Life in-store marketing rules
04 May 2011 | by Gemma Charles
, and strapline: 'Why not use a lower-fat spread?' Fizzy drinks, pizza, crisps, biscuits and confectionery ...
Tesco and Sainsbury's strong performers in November
08 Dec 2010 | by John Reynolds
-perishable seasonal focus, such as crisps and snacks (up 9.7%), soft drinks (up 9%) and confectionery (up 6 ...
Tesco launches its biggest ever Halloween push
30 Sep 2010 | by Alex Brownsell
of confectionery as well as seasonal favourites such as pumpkins. Carolyn Bradley, UK marketing director ...
And in the real world... BA, Marks & Spencer, Kraft/Cadbury, Woolworths, Tesco and more
01 Oct 2009 | by Noel Bussey
from picture frames to pick 'n' mix confectionery will open its first batch of stores next month ...
Savvy segments: retailers and brands target ethnic markets
15 Sep 2009 | by Amy Golding
LONDON - A growing number of mainstream clothing, fast-food and confectionery brands are developing...manager Emma Dickinson said: 'Eid and Diwali are growing celebrations in the UK and confectionery gifting ...
DoH devises code for marketing of food and drink to children
18 Aug 2009 | by Gemma Charles
-level is highlighted, implying criticism of the positioning of confectionery at checkouts. Boosting the transparency ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
