Helen Edwards: The good and bad of Cadbury's brand association tendencies
21 Mar 2012 | by Helen Edwards, PPA, Business columnist of the year
There are two places where you might encounter the Cadbury chocolate brand, aside from the normal confectionery shelves and biscuit aisles. The first will be familiar to rail users. You're languishing in the queue in a travel branch of WH Smith . When you finally reach the till a bored assistant asks whether ...



