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NEWS: STOP PRESS

08 Dec 1995

,000). Biss Lancaster promotes Allsorts Confectionery company Trebor Bassett has drafted in Biss ...

FEATURE: COST CONSULTANTS ARE THEY WORTH IT?

08 Dec 1995 | by MICHELE MARTIN

Mars s head of television production for Europe since 1994, incorporating Mars Confectionery ...

FOCUS: INTEGRATED MARKETING; Everyone pulling in the same direction

08 Dec 1995 | by ROBERT GRAY

, although it was PR-driven, enjoyed input and support from the ad agency. Confectionery company ...

NEWS: Cadbury negotiates pounds 10m Coronation St sponsorship tie-in

12 Jan 1995

insisted: we re certainly not talking about an advanced stage of negotiations . The confectionery ...

NEWS: Roose revives polar bear and fox for Glacier Mints ad

12 Jan 1995 | by KAREN YATES

the account has been dormant. The campaign coincides with a relaunch of Fox s confectionery range ... . Fox s Glacier Mints, and its ads, was one of the great confectionery icons. Today, the mint still ...

ANALYSIS: The battle over brand data’

11 Jan 1995 | by JULIAN LEE

such as confectionery, beers, toiletries and snacks, which are not covered by panels, would undoubtedly suffer ...

 

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