FOCUS: INTEGRATED MARKETING; Everyone pulling in the same direction
08 Dec 1995 | by ROBERT GRAY
, although it was PR-driven, enjoyed input and support from the ad agency. Confectionery company ...
,000). Biss Lancaster promotes Allsorts Confectionery company Trebor Bassett has drafted in Biss ...
, although it was PR-driven, enjoyed input and support from the ad agency. Confectionery company ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.