FEATURE: COST CONSULTANTS ARE THEY WORTH IT?
08 Dec 1995 | by MICHELE MARTIN
Mars s head of television production for Europe since 1994, incorporating Mars Confectionery ...
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NEWS: STOP PRESS
08 Dec 1995
,000). Biss Lancaster promotes Allsorts Confectionery company Trebor Bassett has drafted in Biss ...
FOCUS: INTEGRATED MARKETING; Everyone pulling in the same direction
08 Dec 1995 | by ROBERT GRAY
, although it was PR-driven, enjoyed input and support from the ad agency. Confectionery company ...
NEWS: Cadbury negotiates pounds 10m Coronation St sponsorship tie-in
12 Jan 1995
insisted: we re certainly not talking about an advanced stage of negotiations . The confectionery ...
NEWS: Roose revives polar bear and fox for Glacier Mints ad
12 Jan 1995 | by KAREN YATES
the account has been dormant. The campaign coincides with a relaunch of Fox s confectionery range ... . Fox s Glacier Mints, and its ads, was one of the great confectionery icons. Today, the mint still ...
ANALYSIS: The battle over brand data’
11 Jan 1995 | by JULIAN LEE
such as confectionery, beers, toiletries and snacks, which are not covered by panels, would undoubtedly suffer ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
