19 Dec 1996
in the
alcohol, fragrance and confectionery markets.
So where is the advertising money going and who ...
12 Dec 1996
attempt to strengthen the link between its
confectionery brand and the Granada TV soap....Cadbury is launching its second promotion tied to the Coronation Street
sponsorship in a further attempt to strengthen the link between its
confectionery brand and the Granada TV soap.
The company is to give away videos featuring Coronation Street romeo Des
Barnes in return for three wrappers ...
12 Dec 1996
five years from pounds 685m to
pounds 928m.
The fastest-growing categories are non-confectionery ...
06 Dec 1996
Mars Confectionery is on the look-out for a third roster consumer PR
agency to help manage its...Mars Confectionery is on the look-out for a third roster consumer PR
agency to help manage its brand portfolio.
The chocolate and sweet giant has invited PR companies to pitch for a
specific brief in order to make a selection.
At present consumer PR for Mars products is split between ...
21 Nov 1996
| by SHARON MARSHALL
Bullimore, UK managing director of Mars Confectionery, took up the
sparring theme, urging the industry ...
21 Nov 1996
| by BEN ABRAHAMS
.5% for confectionery multipacks. In fact, TNAGB shows
that in 44 out of around 150 grocery sectors, own-label has ...
14 Nov 1996
The former marketing chief of Kraft Jacob Suchard has joined marketing
agency Claydon Heeley International.
Dean Sanders, who left the confectionery firm in September, joined the
agency on November 11 as its client services director. He will work with
all the company s clients including Pepsi ...
08 Nov 1996
, an information site and now machines
dispensing Mars confectionery.
The concept launches in Manchester ...
for companies such as Mars.
Richard Crabtree, the channel development manager for Mars
Confectionery ...
08 Nov 1996
| by GIDEON SUMMERFIELD
.
Roses is traditionally the biggest selling confectionery brand in the
months leading up to Christmas ...
08 Nov 1996
pressing its case with Labour against any ban on
advertising snacks and confectionery to children ...