Search results for Confectionery

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MEDIA: MEDIA WATCH; seasonal spending

in the alcohol, fragrance and confectionery markets. So where is the advertising money going and who ...

NEWS: Cadbury’s video link with Corrie

attempt to strengthen the link between its confectionery brand and the Granada TV soap....Cadbury is launching its second promotion tied to the Coronation Street sponsorship in a further attempt to strengthen the link between its confectionery brand and the Granada TV soap. The company is to give away videos featuring Coronation Street romeo Des Barnes in return for three wrappers ...

NEWS: Garages pump up sales volume

five years from pounds 685m to pounds 928m. The fastest-growing categories are non-confectionery ...

THIS WEEK: Fighting talk at MS conference

Bullimore, UK managing director of Mars Confectionery, took up the sparring theme, urging the industry ...

MARKETING FOCUS: Own-label’s outer limits

.5% for confectionery multipacks. In fact, TNAGB shows that in 44 out of around 150 grocery sectors, own-label has ...

THIS WEEK: Sanders directs Claydon Heeley

The former marketing chief of Kraft Jacob Suchard has joined marketing agency Claydon Heeley International. Dean Sanders, who left the confectionery firm in September, joined the agency on November 11 as its client services director. He will work with all the company s clients including Pepsi ...

THIS WEEK: Leaf marketer quits as MD restructures

Carolyn Welch, marketing director of confectionery maker Leaf, has suddenly quit the firm, just...Carolyn Welch, marketing director of confectionery maker Leaf, has suddenly quit the firm, just weeks after the arrival of a new managing director. It is not known whether Welch, who oversaw Leaf brands including Chewits, Jolly Rancher and Elizabeth Shaw chocolates, has a new job. She ...

SUPPLEMENT: DESIGN AWARDS 96; Marketing Discipline awards: Best use of design for new media sponsored by Soft Options (UK)

WINNER Client: Mars Confectionery Consultancy: Hyperinteractive Project: Snickers MegaBite Web site HIGHLY COMMENDED Client: Telegraph Group Consultancy: MCB Design and New ... ,400 in the first week, to 980,000 in week 11. Snickers is now Europe s biggest confectionery brand ...

ADVERTISING & PROMOTION: BRIEFS

to Barclaycard. Fisherman s Euro push Confectionery company Lofthouse is to launch a pan ...

MEDIA: MEDIA WATCH; Video ads

are confectionery and soft drinks companies, followed by cars, clothing and convenience foods. In the past six ...

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