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NEWS: Mars invites bids to join sweets brand PR roster

Mars Confectionery is on the look-out for a third roster consumer PR agency to help manage its...Mars Confectionery is on the look-out for a third roster consumer PR agency to help manage its brand portfolio. The chocolate and sweet giant has invited PR companies to pitch for a specific brief in order to make a selection. At present consumer PR for Mars products is split between ...

CAMPAIGNS: BROADCAST SPONSORSHIP; Cadbury support is streets ahead

Client: Cadbury PR Team: In-house and Charles Barker plc Campaign: Cadbury and Coronation Street - the Nation s Favourites Timescale: September 1996 -1997 Budget: pounds 100,000-plus Cadbury Limited, the largest confectionery company within the Cadbury Schweppes line, has been working ...

FOCUS: SPONSORSHIP; And now a word from our sponsors

the sponsors in force. Mars Confectionery trade relations manager Lionel Cashin says: Euro 96 is the biggest ... other confectionery. With 11 main sponsors and numerous secondary sponsors involved ...

NEWS: The Street will never be the same again ...

the confectionery giant s PR agencyCharles Barker are feeling dead chuffed this week as members of the board...The Street will never be the same again. Cadbury s head of PR Richard Frost and Steve Gebbett from the confectionery giant s PR agencyCharles Barker are feeling dead chuffed this week as members of the board which secured the pounds 10 million sponsorship of Coronation Street. The deal ...

 

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