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FOCUS: SPONSORSHIP; And now a word from our sponsors

the sponsors in force. Mars Confectionery trade relations manager Lionel Cashin says: Euro 96 is the biggest ... other confectionery. With 11 main sponsors and numerous secondary sponsors involved ...

THIS WEEK: Polo plays with brand spin-offs

Nestle Rowntree has made the most radical change to its Polo brand since its launch, by introducing Polo Gummies and Polo Fizz Fruits. The two new lines will be available from next week for one month only, continuing the confectionery company s policy of attracting interest in its key ...

THIS WEEK: WH Smith elevates brand man to board

and confectionery. Sloan, together with a new commercial director who has yet to be appointed, will lay ...

ANALYSIS: Drink deal in the can for CS

the deal. With that cash it can now pursue its objective of making acquisitions in the confectionery ...

MARKETING MIX: SOAP BOX; Brave marketers face the risks of Russian roulette

penetration in Russia, says Russian TGI, include soft drinks, confectionery products (Pepsi, Coke, Snickers ...

THIS WEEK: Trebor merger doubles ad cash

Trebor Bassett is to double its advertising budget to around pounds 7m, as it integrates the brands acquired from Craven Keiller. The confectionery firm is spending pounds 2m on the first TV ... leading 29% share of the pounds 1.4bn sugar confectionery market. Last year, the company spent pounds ...

MEDIA: Can Christian cable launch keep afloat?

of major companies, including a confectionery group and supermarket chain. We are striking a chord ...

ADVERTISING: CAMPAIGN OF THE WEEK; Martini

and confectionery. Unfortunately, research does not kill off some truly uninspiring advertising ...

BELOW-THE-LINE: BRIEFS

gums go for it Confectionery manufacturer Rowntree has signed up its Fruit Gums brand ...

BELOW-THE-LINE: BRIEFS

success Nestle Fox confectionery launches three new products in it range of Tropicals, Bonbons ...

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