Search results for Confectionery

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MEDIA: MEDIA WATCH; seasonal spending

in the alcohol, fragrance and confectionery markets. So where is the advertising money going and who ...

NEWS: Cadbury’s video link with Corrie

attempt to strengthen the link between its confectionery brand and the Granada TV soap....Cadbury is launching its second promotion tied to the Coronation Street sponsorship in a further attempt to strengthen the link between its confectionery brand and the Granada TV soap. The company is to give away videos featuring Coronation Street romeo Des Barnes in return for three wrappers ...

THIS WEEK: Leaf marketer quits as MD restructures

Carolyn Welch, marketing director of confectionery maker Leaf, has suddenly quit the firm, just...Carolyn Welch, marketing director of confectionery maker Leaf, has suddenly quit the firm, just weeks after the arrival of a new managing director. It is not known whether Welch, who oversaw Leaf brands including Chewits, Jolly Rancher and Elizabeth Shaw chocolates, has a new job. She ...

MEDIA: MEDIA WATCH; Video ads

are confectionery and soft drinks companies, followed by cars, clothing and convenience foods. In the past six ...

THIS WEEK: Parents protest at TV sponsors

Parents are against expensive toys and clothes brands sponsoring children s television programmes, according to research from the Independent Television Commission. Parents will accept sponsorship from educational products and even confectionery brands, but they feel that more expensive ...

MARKETING MIX: I’ll name that brand in one!

made confectionery, jams and pickles. Heller turned it around by pioneering a new market, launching...This brand dates back to 1943 when a certain Simon Heller joined an ailing Rotherham firm which made confectionery, jams and pickles. Heller turned it around by pioneering a new market, launching his first nationally-distributed line, in twopenny packs, in 1955. In the same year - ten ...

NEWS: Cadbury offers prizes in Street sponsorship

confectionery market. There s a strong synergy between the brand and the programme - both are looked ...

THIS WEEK: STOP PRESS

as MD, replacing Ian Johnstone who will become managing director of Cadbury-Schweppes s confectionery ...

THIS WEEK: BRIEFS

head of the group s confectionery business and is tipped as a successor to Dominic Cadbury, who ...

NEWS: Rapido TV shoot Rowntree’s film

the number one children s ice confectionery brand in the UK. Last year it recorded 48 per cent and 30 per ...

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