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in the alcohol, fragrance and confectionery markets. So where is the advertising money going and who ...
attempt to strengthen the link between its confectionery brand and the Granada TV soap....Cadbury is launching its second promotion tied to the Coronation Street sponsorship in a further attempt to strengthen the link between its confectionery brand and the Granada TV soap. The company is to give away videos featuring Coronation Street romeo Des Barnes in return for three wrappers ...
five years from pounds 685m to pounds 928m. The fastest-growing categories are non-confectionery ...
Mars Confectionery is on the look-out for a third roster consumer PR agency to help manage its...Mars Confectionery is on the look-out for a third roster consumer PR agency to help manage its brand portfolio. The chocolate and sweet giant has invited PR companies to pitch for a specific brief in order to make a selection. At present consumer PR for Mars products is split between ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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