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NEW PRODUCT LAUNCHES: NOW PRODUCTS 97 - Aromatherapy is in, but then again, so is Victoriana. Oh, and don’t forget to dig out all your old shoulder pads. Dan O’Donoghue, joint chief executive of Publicis, tries to unravel changing trends a

s hit in confectionery was Fuse. The chocolate bar became a sure-fire hit, although rivals claim ...

INTERACTIVE: THE INTERACTIVE QUESTIONNAIRE IN ASSOCIATION WITH ELECTRONIC TELEGRAPH: America Online’s takeover bid for CompuServe does not appear to threaten UK ISPs

on going out , clothes, alcohol and confectionery. What money kids do lay their hands on is pure ...

INTERNET AND NEW MEDIA: Big bite of a site - Mars is targeting the youth market with one of the coolest sites around on the World Wide Web But it is a monster which needs constant updating, writes David Murphy.

Some companies are lucky when it comes to using the Internet. In particular, those whose customer profile mirrors that of the young, techno-literate types who form a major part of the online community. Confectionery company Mars realised in 1995 that the World Wide Web presented a great ...

STOP PRESS

. The figure has risen from 43% ten years ago. Warner-Lambert Confectionery in the UK is changing its ... confectionery brand. Vauxhall has ended its 12-year sponsorship of the Conference football league ...

 

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