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Mars to sound out pop tour TV
20 Nov 1997 | by MIKE HEWITT
Mars Confectionery, traditionally known for its conservative attitude to media buying, is testing...Mars Confectionery, traditionally known for its conservative attitude to media buying, is testing a new medium to reach the notoriously elusive youth market. Mars will advertise its Twix brand on giant screens at music concerts on the Smash Hits tour and expects to reach 75,000 youngsters ...
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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.



