Mars Confectionery
19 Jun 1997 | by DANNY ROGERS
Mars Confectionery eschews sunshine and beaches in favour of an exotic jungle in its new pounds 3m TV and cinema campaign, unveiled this week.
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Careers: Extra strength for Trebor role - The announcement that confectionery giant Trebor Bassett has introduced its first sales and marketing director position puts the relationship between the two disciplines under the spotlight once more. Jane Bainbri
06 Nov 1997 | by JANE BAINBRIDGE
As the industry speculates on Trebor Bassett s poor sales performance, the company s response has been to poach CCSB s vice-president of sales and marketing, Kevin White, to take on the remit of sales and marketing at board level - the first time the confectioner has ever employed someone in such a...
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