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REVIEW: Marketing and advertising news in the week’s press ..

. The confectionery giant, whose pan-European account is worth pounds 200 million, owns brands including Ferrero...Ferrero, the Italian chocolate company, has called off its search for an agency following a discussion between Michele Ferrero, its president and owner, and Unilever about a possible takeover. The confectionery giant, whose pan-European account is worth pounds 200 million, owns brands including Ferrero ...

LICENSING: CHARACTERS FOR HIRE - A much-loved band, cartoon character or film star can help give your advertising added mileage But, Jim Davies warns, watch out for the pitfalls involved.

that will have Spicy images peppered all over them. The confectionery manufacturer, Chupa-Chups, is developing ...

Ingram takes top BBDO Euro role

Julian Ingram is giving up control of BBDO s pounds 25 million Mars pan-European confectionery...Julian Ingram is giving up control of BBDO s pounds 25 million Mars pan-European confectionery business to take on a new role: building the network s brand across the Continent. His appointment as European business development director follows a review of BBDO s European operations by David Wheldon ...

INTERNATIONAL: SPONSORED BY MOTHER TONGUE WRITERS - Will reformers or traditionalists win the battle for Ferrero?/Michele Martin assesses if Ferrero is ready to take a fresh look at marketing

was founded in the 1920s and 30s as a family-owned patisserie developing spreads and confectionery ...

REVIEW: Marketing and advertising news in the week’s press

Nestle has appointed a marketing director for its UK confectionery arm in a bid to regain market share ...

CAMPAIGN DIARY: Nads? Naff more like

? debate was bad, a confectionery company has decided to tackle the murky area of genitalia ...

CAMPAIGN INTERNATIONAL: THE WORLD’S TOP CLIENTS - Nestle’s attention to core values takes it round the globe/Nestle varies its brand messages without compromising its global stance, Michele Martin explains

agencies: JWT and Ammirati Puris Lintas, which share confectionery; McCann-Erickson and Publicis, which ... emerged in the past five years through two key developments, particularly in confectionery and coffee ... that are off-strategy, we ll interfere, Gerard Tiedemann, assistant vice-president of Nestle s confectionery ...

MARKET RESEARCH: DIVIDED BY A COMMON CAUSE PLANNERS AND RESEARCHERS - Information-hungry clients are forcing researchers and planners to make up and become the best of friends. Can it last, Pippa Considine asks

Confectionery and P s crucial that a planner on an international account has sympathy with research methods ...

FASHION REPORT: New members of the fashion club - TV stations, premium beers and even road-digger brands are jumping on the fashion merchandising bandwagon, Nicole Dickenson reports

behind it is very Gap, she says. Gap Inc has no plans to extend into household goods, confectionery ...

REVIEW: Marketing and advertising news in the week’s press ..

, is moving to Moscow to become the confectionery company s commercial director in Russia, one ...

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