MARKETING MIX: A striking way to net new clients
10 Jul 1997 | by HARRY MACAUSLAN, Deputy Chairman of J.
in the confectionery sector. So, for next season, I m looking for a confectionery brand manager who can play left ...
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MARKETING MIX: I’ll name that brand in one!
10 Jul 1997 | by DAVID SUMNER SMITH
Enrique Bernat, the ambitious young general manager of a confectionery company, decided that the company...Enrique Bernat, the ambitious young general manager of a confectionery company, decided that the company ...
Fuse explodes into leading 10
10 Jul 1997 | by JAMES CURTIS
it will break into the top ten confectionery brands. Hooch is already the best-seller in the flavoured ...
MARKETING/ACNIELSEN: Biggest brands - Alcopops and snacks are the sectors to watch as this second part of the extensive Marketing/ACNielsen survey shows
10 Jul 1997 | by DAVID SUMNER SMITH
. Confectionery 7% The dominance of Nestle-Rowntree, Cadbury and Mars has been challenged by a newcomer ... of growth in confectionery comes from the multiples, which have offered multi-pack promotions ... Sacla 965.1 Confectionery Brand pounds m Company ...
REVIEW: Marketing and advertising news in the week’s press
04 Jul 1997 | by EMMA HALL
Simon Bullimore, the UK managing director of Mars Confectionery, has re-assumed the mantle ...
NEW PRODUCT LAUNCHES: RECENT TRENDS IN NEW PRODUCT DEVELOPMENT - Increasingly accurate methods of assessing new product variables are in place. It’s time to take the marketers seriously, the director of Research International, Julian Bond, says
27 Jun 1997 | by JULIAN BOND
three months after launch. Impulse products, such as confectionery, are likely to sell much more ...
NEW PRODUCT LAUNCHES: NOW PRODUCTS 97 - Aromatherapy is in, but then again, so is Victoriana. Oh, and don’t forget to dig out all your old shoulder pads. Dan O’Donoghue, joint chief executive of Publicis, tries to unravel changing trends a
27 Jun 1997 | by DAN O’DONOGHUE, joint chief execu
s hit in confectionery was Fuse. The chocolate bar became a sure-fire hit, although rivals claim ...
MARKETING MIX: I’ll name that brand in one!
26 Jun 1997 | by By JANE BAINBRIDGE.
Kaye of Direct Confectionery Ltd wins the bubbly. ...
STOP PRESS.
26 Jun 1997 | by By HARRIET MARSH.
account from The Media Centre following Mars s reshuffle of a number of its pet food and confectionery ...
CANNES ’97: THE WORLD’S TOP PRODUCTION COMPANIES - The US shop, Pytka, leads this ranking of top production companies at Cannes over the past five years, while several UK houses are also performing well. Jim Davies investigates
20 Jun 1997 | by JIM DAVIES
to it - a Chilean confectionery ad can sweep the board. I think it s over-regarded, but you ve still got ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
