05 Dec 1997
. The
confectionery giant, whose pan-European account is worth pounds 200
million, owns brands including Ferrero...Ferrero, the Italian chocolate company, has called off its search
for an agency following a discussion between Michele Ferrero, its
president and owner, and Unilever about a possible takeover. The
confectionery giant, whose pan-European account is worth pounds 200
million, owns brands including Ferrero ...
04 Dec 1997
| by AMANDA LUTCHFORD
selling
the company to Unilever.
The family-owned confectionery giant, which spends pounds 10m ...
: Unilever could afford a deal like this. However,
a confectionery prize like Ferrero would be contested ...
28 Nov 1997
| by JIM DAVIES
that will have Spicy images peppered all over them. The
confectionery manufacturer, Chupa-Chups, is developing ...
21 Nov 1997
| by JOHN TYLEE
Julian Ingram is giving up control of BBDO s pounds 25 million Mars
pan-European confectionery...Julian Ingram is giving up control of BBDO s pounds 25 million Mars
pan-European confectionery business to take on a new role: building the
network s brand across the Continent.
His appointment as European business development director follows a
review of BBDO s European operations by David Wheldon ...
21 Nov 1997
| by MICHELE MARTIN
was founded in the 1920s and 30s as a family-owned
patisserie developing spreads and confectionery ...
20 Nov 1997
| by MIKE HEWITT
Mars Confectionery, traditionally known for its conservative
attitude to media buying, is testing...Mars Confectionery, traditionally known for its conservative
attitude to media buying, is testing a new medium to reach the
notoriously elusive youth market.
Mars will advertise its Twix brand on giant screens at music concerts on
the Smash Hits tour and expects to reach 75,000 youngsters ...
20 Nov 1997
| by PATRICK BARRETT
European director on the Mars confectionery account, will report to
David Wheldon, president BBDO Europe....BBDO Europe is repositioning itself as a marketing communications
company, with the appointment of Julian Ingram to the new role of
European business development director. Ingram, who is currently
European director on the Mars confectionery account, will report to
David Wheldon, president BBDO Europe.
...
20 Nov 1997
| by JULIAN LEE
, but also
in, every single pack which features, in total, eight different types of
confectionery ...
14 Nov 1997
| by CLAIRE BEALE
Nestle has appointed a marketing director for its UK confectionery arm
in a bid to regain market share ...
13 Nov 1997
| by DANNY ROGERS
Nestle has appointed an insider as marketing director for its UK
confectionery arm to recover...Nestle has appointed an insider as marketing director for its UK
confectionery arm to recover ...
Martin
Corcoran, who left to become confectionery commercial director for
Nestle Russia in October.
Nestle Rowntree s brands include Kit Kat - the UK s biggest
confectionery brand - Quality Street ...