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REVIEW: Marketing and advertising news in the week’s press ..

. The confectionery giant, whose pan-European account is worth pounds 200 million, owns brands including Ferrero...Ferrero, the Italian chocolate company, has called off its search for an agency following a discussion between Michele Ferrero, its president and owner, and Unilever about a possible takeover. The confectionery giant, whose pan-European account is worth pounds 200 million, owns brands including Ferrero ...

Ferrero courts sale to Unilever

selling the company to Unilever. The family-owned confectionery giant, which spends pounds 10m ... : Unilever could afford a deal like this. However, a confectionery prize like Ferrero would be contested ...

LICENSING: CHARACTERS FOR HIRE - A much-loved band, cartoon character or film star can help give your advertising added mileage But, Jim Davies warns, watch out for the pitfalls involved.

that will have Spicy images peppered all over them. The confectionery manufacturer, Chupa-Chups, is developing ...

Ingram takes top BBDO Euro role

Julian Ingram is giving up control of BBDO s pounds 25 million Mars pan-European confectionery...Julian Ingram is giving up control of BBDO s pounds 25 million Mars pan-European confectionery business to take on a new role: building the network s brand across the Continent. His appointment as European business development director follows a review of BBDO s European operations by David Wheldon ...

INTERNATIONAL: SPONSORED BY MOTHER TONGUE WRITERS - Will reformers or traditionalists win the battle for Ferrero?/Michele Martin assesses if Ferrero is ready to take a fresh look at marketing

was founded in the 1920s and 30s as a family-owned patisserie developing spreads and confectionery ...

Mars to sound out pop tour TV

Mars Confectionery, traditionally known for its conservative attitude to media buying, is testing...Mars Confectionery, traditionally known for its conservative attitude to media buying, is testing a new medium to reach the notoriously elusive youth market. Mars will advertise its Twix brand on giant screens at music concerts on the Smash Hits tour and expects to reach 75,000 youngsters ...

Advertising & Promotion: European shift

European director on the Mars confectionery account, will report to David Wheldon, president BBDO Europe....BBDO Europe is repositioning itself as a marketing communications company, with the appointment of Julian Ingram to the new role of European business development director. Ingram, who is currently European director on the Mars confectionery account, will report to David Wheldon, president BBDO Europe. ...

Marketing Mix: I’ll name that brand in one!

, but also in, every single pack which features, in total, eight different types of confectionery ...

REVIEW: Marketing and advertising news in the week’s press

Nestle has appointed a marketing director for its UK confectionery arm in a bid to regain market share ...

Nestle brings in Dutch marketer to regain share

Nestle has appointed an insider as marketing director for its UK confectionery arm to recover...Nestle has appointed an insider as marketing director for its UK confectionery arm to recover ... Martin Corcoran, who left to become confectionery commercial director for Nestle Russia in October. Nestle Rowntree s brands include Kit Kat - the UK s biggest confectionery brand - Quality Street ...

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