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REVIEW: Marketing and advertising news in the week’s press ..

. The confectionery giant, whose pan-European account is worth pounds 200 million, owns brands including Ferrero...Ferrero, the Italian chocolate company, has called off its search for an agency following a discussion between Michele Ferrero, its president and owner, and Unilever about a possible takeover. The confectionery giant, whose pan-European account is worth pounds 200 million, owns brands including Ferrero ...

LICENSING: CHARACTERS FOR HIRE - A much-loved band, cartoon character or film star can help give your advertising added mileage But, Jim Davies warns, watch out for the pitfalls involved.

that will have Spicy images peppered all over them. The confectionery manufacturer, Chupa-Chups, is developing ...

FASHION REPORT: New members of the fashion club - TV stations, premium beers and even road-digger brands are jumping on the fashion merchandising bandwagon, Nicole Dickenson reports

behind it is very Gap, she says. Gap Inc has no plans to extend into household goods, confectionery ...

Mars man runs over to Reebok

resulted in a rejig of Mars Confectionery s marketing team. His replacement is Rachel Bradley, who has ...

Saatchis victorious in battle to handle Virgin jeans brand triumphs

chairman, Alan Bishop. The pair worked together when Angus was a Saatchis client at the confectionery ...

 

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