. The confectionery giant, whose pan-European account is worth pounds 200 million, owns brands including Ferrero...Ferrero, the Italian chocolate company, has called off its search for an agency following a discussion between Michele Ferrero, its president and owner, and Unilever about a possible takeover. The confectionery giant, whose pan-European account is worth pounds 200 million, owns brands including Ferrero ...
selling the company to Unilever. The family-owned confectionery giant, which spends pounds 10m ... : Unilever could afford a deal like this. However, a confectionery prize like Ferrero would be contested ...
Julian Ingram is giving up control of BBDO s pounds 25 million Mars pan-European confectionery...Julian Ingram is giving up control of BBDO s pounds 25 million Mars pan-European confectionery business to take on a new role: building the network s brand across the Continent. His appointment as European business development director follows a review of BBDO s European operations by David Wheldon ...
was founded in the 1920s and 30s as a family-owned patisserie developing spreads and confectionery ...
Mars Confectionery, traditionally known for its conservative attitude to media buying, is testing...Mars Confectionery, traditionally known for its conservative attitude to media buying, is testing a new medium to reach the notoriously elusive youth market. Mars will advertise its Twix brand on giant screens at music concerts on the Smash Hits tour and expects to reach 75,000 youngsters ...
European director on the Mars confectionery account, will report to David Wheldon, president BBDO Europe....BBDO Europe is repositioning itself as a marketing communications company, with the appointment of Julian Ingram to the new role of European business development director. Ingram, who is currently European director on the Mars confectionery account, will report to David Wheldon, president BBDO Europe. ...
Nestle has appointed a marketing director for its UK confectionery arm in a bid to regain market share ...
Nestle has appointed an insider as marketing director for its UK confectionery arm to recover...Nestle has appointed an insider as marketing director for its UK confectionery arm to recover ... Martin Corcoran, who left to become confectionery commercial director for Nestle Russia in October. Nestle Rowntree s brands include Kit Kat - the UK s biggest confectionery brand - Quality Street ...
As the industry speculates on Trebor Bassett s poor sales performance, the company s response has been to poach CCSB s vice-president of sales and marketing, Kevin White, to take on the remit of sales and marketing at board level - the first time the confectioner has ever employed someone in such a...
Confectionery, and the company s export division. White, who left CCSB last Friday, is expected to arrive ... is a division of Cadbury Schweppes, holds around 30% of the sugar confectionery market, with brands ... -label, currently the fastest growing segment of the confectionery market. We think the business has a lot ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
to remove filters