05 Dec 1997
. The
confectionery giant, whose pan-European account is worth pounds 200
million, owns brands including Ferrero...Ferrero, the Italian chocolate company, has called off its search
for an agency following a discussion between Michele Ferrero, its
president and owner, and Unilever about a possible takeover. The
confectionery giant, whose pan-European account is worth pounds 200
million, owns brands including Ferrero ...
04 Dec 1997
| by AMANDA LUTCHFORD
selling
the company to Unilever.
The family-owned confectionery giant, which spends pounds 10m ...
: Unilever could afford a deal like this. However,
a confectionery prize like Ferrero would be contested ...