Shell fuels Select shops’ growth
25 Sep 1997 | by JULIAN LEE
, confectionery, drinks and newspapers. There is no real definable brand out in the market and we think ...
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CAMPAIGN INTERNATIONAL: THE WORLD’S TOP CLIENTS - Nestle’s attention to core values takes it round the globe/Nestle varies its brand messages without compromising its global stance, Michele Martin explains
26 Sep 1997 | by MICHELE MARTIN
agencies: JWT and Ammirati Puris Lintas, which share confectionery; McCann-Erickson and Publicis, which ... emerged in the past five years through two key developments, particularly in confectionery and coffee ... that are off-strategy, we ll interfere, Gerard Tiedemann, assistant vice-president of Nestle s confectionery ...
DESIGN: Design of the times - The launch of Millennium Products proves there is a new impetus for British design. Is it enough? Nigel Morris reports
25 Sep 1997 | by NIGEL MORRIS
of Bartle Bogle Hegarty, and Simon Bullimore, managing director of Mars Confectionery. The Design ...
MARKET RESEARCH: DIVIDED BY A COMMON CAUSE PLANNERS AND RESEARCHERS - Information-hungry clients are forcing researchers and planners to make up and become the best of friends. Can it last, Pippa Considine asks
19 Sep 1997 | by PIPPA CONSIDINE
Confectionery and P s crucial that a planner on an international account has sympathy with research methods ...
FASHION REPORT: New members of the fashion club - TV stations, premium beers and even road-digger brands are jumping on the fashion merchandising bandwagon, Nicole Dickenson reports
19 Sep 1997 | by NICOLE DICKENSON
behind it is very Gap, she says. Gap Inc has no plans to extend into household goods, confectionery ...
FOCUS: CHRISTMAS GIFTS AND INCENTIVES - Wrapping up that corporate gift horse/It’s the season for coming up with those special gifts for clients that can’t be looked in the mouth. Holly Acland investigates
19 Sep 1997 | by HOLLY ACKLAND
for the Christmas rush. JB Confectionery specialises in tablets of Belgian chocolates sprayed with sugar to form a ...
Mars pledge to protect Galaxy
18 Sep 1997 | by JANE BAINBRIDGE
Mars Confectionery, which last week shocked sugary sentimentalists by announcing that its Opal...Mars Confectionery, which last week shocked sugary sentimentalists by announcing that its Opal Fruits brand is to be renamed Starbursts to aid global marketing, has denied that the Galaxy brand is also under threat. Galaxy is an anomaly in the Mars portfolio because the name only applies ...
AGENDA: Why Opal Fruits name has to go - Mars’ decision to rebrand Opal Fruits as Starbursts, as it is known throughout most of the world, reveals the conflict between domestic brand loyalty and the pressures of global strategies. Mars UK marketin
18 Sep 1997 | by ANGUS PORTER
the strength of emotion certain brands, especially in confectionery, seem able to stir up in us....The debate over the change of name from Opal Fruits to Starburst has revealed once again the strength of emotion certain brands, especially in confectionery, seem able to stir up in us. It was a marketing director s dream when the previously unannounced change to Starburst attracted so much ...
Design judges named
18 Sep 1997 | by DANNY ROGERS
Bogle Hegarty; Simon Bullimore, UK managing director of Mars Confectionery; Charles Dunstone, chief ...
ADWATCH: The weekly analysis of advertisement recall
18 Sep 1997 | by ANDREW SUMMERS, chief executive of the
/ Zenith Media 24 19 (-) Fox Confectionery Toffos ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
