Hasbro moves into the interactive confectionery market
07 Sep 1998
- A heavy weight ad campaign breaks next week to back Hasbro s entrance into the confectionery market with its range of interactive candy products which combine toys and sweets.
Search results for Confectionery
Search filters:
By Date
-
1998
Click 
to remove filters
Cadbury returns to base: Cadbury Schweppes is to concentrate on its core confectionery business by selling much of its soft-drinks operations. Lisa Campbell reports on the likely repercussions
17 Dec 1998 | by LISA CAMPBELL
Cadbury Schweppes decision to sell its soft-drinks brands outside the US to Coca-Cola will allow the company to concentrate on its core confectionery interests.
Hasbro moves into the interactive confectionery market
07 Sep 1998
- A heavy weight ad campaign breaks next week to back Hasbro s entrance into the confectionery market with its range of interactive candy products which combine toys and sweets.
Additional Information
Campaign Jobs
- Strategist Micro UK Global Excellent top end salary plus benefits and bonus, London
- Strategy Director Micro UK Global Excellent high end Basic plus benefits and bonus, London
- Business Director Micro UK Global Excellent Basic plus benefits and bonus, London
- Digital Planning Manager (Luxury FMCG Brand) Norton Leigh Up to £40k + Benefits, Central London
- Account Manager The Little Black Book Agency £25000 - £30000 per annum, Manchester
Most viewed
Most commented
Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
