17 Dec 1998
| by LISA CAMPBELL
the company to concentrate on its core
confectionery interests....-Cola will allow the company to concentrate on its core
confectionery interests.
The deal, which ...
.
Cadbury Schweppes argues that the deal lets it concentrate on its
European confectionery market ...
of pounds 500m, gives Cadbury Schweppes the resources to
make acquisitions in confectionery - a market ...
03 Dec 1998
| by DANNY ROGERS
confectionery product launches of recent years....Cadbury is to launch its own version of Mars Celebrations, one of
the most successful confectionery product launches of recent years.
The new Cadbury product will collect its own miniatures of
best-selling Cadbury brands within one box to try to mirror the success
of Celebrations.
Euro ...
26 Nov 1998
| by IAN DARBY
Cadbury is considering relaunching its Fry s chocolate range as
part of a drive to put more support behind profitable existing brands
rather than creating new ones.
The confectionery giant is looking at how the brand - made famous by the
Full of Eastern Promise ad campaign for Turkish Delight ...
19 Nov 1998
| by ROBERT MCLUHAN
annual UK sales are worth pounds 150m
according to IRI Infoscan.
Mars Confectionery says viewer ...
Europe is pipped only by Snickers,
also made by Mars Confectionery.
Mars was popular during ...
12 Nov 1998
| by ANDY FRY
of this, according to Berwin, was Decaux s work with Mars
Confectionery. Mars needed more vending ...
.
Maiden, too, has packages aimed at sub-groups such as retail and
confectionery, tobacco and newsagent ...
.7 12.1
Food (inc. confectionery) 10.2 8.1 9.9 9.4
Business and industrial ...
15 Oct 1998
| by KEN GOFTON
the biggest sin in the Mars
Confectionery rulebook. Products bought on an impulse need maximum ...
01 Oct 1998
| by DANNY ROGERS
lost to its long-standing rival Galaxy,
owned by Mars Confectionery....Cadbury is ploughing pounds 10m into its flagship brand Dairy Milk
as it tries to recoup sales lost to its long-standing rival Galaxy,
owned by Mars Confectionery.
The firm will screen a series of three TV ads, through TBWA GGT Simons
Palmer, from October 5, heralding an integrated ...
01 Oct 1998
Capital Radio has joined forces with record company EMI and
confectionery brand Twix to relaunch...Capital Radio has joined forces with record company EMI and
confectionery brand Twix to relaunch its Fantasy Record Label. The new
game will run for three months and can be found on the station s web
site, at www.capitalfm.com.
...
17 Sep 1998
| by ANNE-MARIE CRAWFORD
enabled the confectionery
giant to decrease its spend on traditional spot advertising, while
paying ...
17 Sep 1998
| by HOLLY ACKLAND
customers
Last month confectionery giant Mars acted swiftly to avoid a PR disaster
when it failed ...