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Cadbury returns to base: Cadbury Schweppes is to concentrate on its core confectionery business

the company to concentrate on its core confectionery interests....-Cola will allow the company to concentrate on its core confectionery interests. The deal, which ... . Cadbury Schweppes argues that the deal lets it concentrate on its European confectionery market ... of pounds 500m, gives Cadbury Schweppes the resources to make acquisitions in confectionery - a market ...

Cadbury takes on Celebrations

confectionery product launches of recent years....Cadbury is to launch its own version of Mars Celebrations, one of the most successful confectionery product launches of recent years. The new Cadbury product will collect its own miniatures of best-selling Cadbury brands within one box to try to mirror the success of Celebrations. Euro ...

Cadbury boosts Fry’s

Cadbury is considering relaunching its Fry s chocolate range as part of a drive to put more support behind profitable existing brands rather than creating new ones. The confectionery giant is looking at how the brand - made famous by the Full of Eastern Promise ad campaign for Turkish Delight ...

ADWATCH: Mars Bar opts for humour - Mars is using humour in the latest ad push for its best selling bar, to keep its image up to date Robert McLuhan reports.

annual UK sales are worth pounds 150m according to IRI Infoscan. Mars Confectionery says viewer ... Europe is pipped only by Snickers, also made by Mars Confectionery. Mars was popular during ...

OUTDOOR MEDIA: Poster persuasion - The turnaround in the fortunes of the outdoor sector has been dramatic. Andy Fry looks at why it is attracting greater ad spend than ever before

of this, according to Berwin, was Decaux s work with Mars Confectionery. Mars needed more vending ... . Maiden, too, has packages aimed at sub-groups such as retail and confectionery, tobacco and newsagent ... .7 12.1 Food (inc. confectionery) 10.2 8.1 9.9 9.4 Business and industrial ...

FIELD MARKETING TOP 25 1998: Industry developments - On the Shelf/New developments in recruitment, supermarket tie-ins and product launches are signs that the sector is thriving

the biggest sin in the Mars Confectionery rulebook. Products bought on an impulse need maximum ...

Cadbury pours pounds 10m into Dairy Milk drive

lost to its long-standing rival Galaxy, owned by Mars Confectionery....Cadbury is ploughing pounds 10m into its flagship brand Dairy Milk as it tries to recoup sales lost to its long-standing rival Galaxy, owned by Mars Confectionery. The firm will screen a series of three TV ads, through TBWA GGT Simons Palmer, from October 5, heralding an integrated ...

NEW MEDIA: Radio game relaunched

Capital Radio has joined forces with record company EMI and confectionery brand Twix to relaunch...Capital Radio has joined forces with record company EMI and confectionery brand Twix to relaunch its Fantasy Record Label. The new game will run for three months and can be found on the station s web site, at www.capitalfm.com. ...

MEDIA: Cadbury builds on Corrie link - When Cadbury announced it was stumping up pounds 10m to sponsor Coronation Street in 1996, it was heralded as the biggest broadcast deal ever. Anne-Marie Crawford reports on its recent continuation

enabled the confectionery giant to decrease its spend on traditional spot advertising, while paying ...

SALES PROMOTION: Do’s and Don’ts of sales promotion - What makes a winning promotion? Experience of past campaigns is as good a guide as any. Holly Acland offers several pointers

customers Last month confectionery giant Mars acted swiftly to avoid a PR disaster when it failed ...

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