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Sweets revamp

Lion Confectionery is relaunching its Wine Gums and Midget Gems product ranges with revamped brand...Lion Confectionery is relaunching its Wine Gums and Midget Gems product ranges with revamped brand identities and a new range of small pack sizes for children. ...

Lee Cooper fills jeans post with ex-Galaxy chief

was European marketing director for the Twix and Galaxy brands at Mars Confectionery. ...

MEDIA CHOICE: STARBURST BR BOARDS

, it is covered with brightly coloured panels advertising a well-known confectionery countline...., it is covered with brightly coloured panels advertising a well-known confectionery countline. And guess ...

CAMPAIGN INTERACTIVE: PRIVATE SURF BY SIMON SADIE

they have an information-rich proposition for the consumer. Snickers doesn t - great confectionery ...

PRIVATE VIEW

Photographer: Dodd Miller Exposure: National posters MARS CONFECTIONERY Project: Snickers Client ...

THE END OF THE END LINE - Remember those classic endlines of the 70s, like ’refreshes the parts’ and ’Schhh. You know who’? These days, veterans tell Harriet Green, the endline carries little weight with marketers and creat

. I don t think they re good if they re just confectionery. They must mean something ...

STOP PRESS

in conjunction with F1 Racing magazine, which is published by Haymarket Magazines. Confectionery company ...

Ex-Cadbury man into Glendinning

Schweppes international marketing director for confectionery and the UK marketing department ...

POINT-OF-PURCHASE: Counter culture - The youth market is a notoriously tough marketing nut to crack, so point-of-purchase material must be inspired and involving if it is to appeal. Louella Miles reports

contributes 8% of confectionery profit. Youth confectionery has traditionally been dominated ...

MEDIA: Hooked to the silver screen - The successes of British cinema and the growth of multiplexes are renewing interest in the potential of the medium. Ed Shelton reports

clients to push specific confectionery brands or merchandise for sale in the hall, with an audio track ...

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