to remove filtersLee Cooper fills jeans post with ex-Galaxy chief
09 Jul 1998 | by BINNUR BEYAZTAS
was European marketing director for the Twix and Galaxy brands at Mars Confectionery. ...
Search results for Confectionery
CLIENT OF THE WEEK: Taking fashion to the masses. Jade Garrett has found out the secrets of Jo Kenrick’s wardrobe: it’s all by George
21 Aug 1998 | by JADE GARRETT
management trainee at Mars Confectionery. Last week George unveiled its latest advertising push ...
POINT-OF-PURCHASE: Counter culture - The youth market is a notoriously tough marketing nut to crack, so point-of-purchase material must be inspired and involving if it is to appeal. Louella Miles reports
04 Jun 1998 | by LOUELLA MILES
contributes 8% of confectionery profit. Youth confectionery has traditionally been dominated ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
