19 Nov 1998
| by ROBERT MCLUHAN
annual UK sales are worth pounds 150m
according to IRI Infoscan.
Mars Confectionery says viewer ...
Europe is pipped only by Snickers,
also made by Mars Confectionery.
Mars was popular during ...
01 Oct 1998
| by DANNY ROGERS
lost to its long-standing rival Galaxy,
owned by Mars Confectionery....Cadbury is ploughing pounds 10m into its flagship brand Dairy Milk
as it tries to recoup sales lost to its long-standing rival Galaxy,
owned by Mars Confectionery.
The firm will screen a series of three TV ads, through TBWA GGT Simons
Palmer, from October 5, heralding an integrated ...
01 Oct 1998
Capital Radio has joined forces with record company EMI and
confectionery brand Twix to relaunch...Capital Radio has joined forces with record company EMI and
confectionery brand Twix to relaunch its Fantasy Record Label. The new
game will run for three months and can be found on the station s web
site, at www.capitalfm.com.
...
17 Sep 1998
| by ANNE-MARIE CRAWFORD
enabled the confectionery
giant to decrease its spend on traditional spot advertising, while
paying ...
17 Sep 1998
| by HOLLY ACKLAND
customers
Last month confectionery giant Mars acted swiftly to avoid a PR disaster
when it failed ...
10 Sep 1998
| by STEVE BELL
Hasbro will enter the UK confectionery market next week with a
range of interactive candy...Hasbro will enter the UK confectionery market next week with a
range of interactive candy products combining toys and sweets.
The new products include Sound Bites - lollipops which when ...
the success of such products in the US, where interactive candy
is the fastest growing confectionery sector.
...
10 Sep 1998
| by HARRIET MARSH
s
programmes remains sensitive.
Sugar and confectionery sponsors are unlikely to be linked to
pre ...
04 Sep 1998
| by JOHN TYLEE
and is running to its planned schedule. -
Marketing
Mars Confectionery is putting pounds 2.4 million ...
27 Aug 1998
| by BINNUR BEYAZTAS
it against
rival Mars Confectionery s Snickers bar, which sponsors the England
Team.
Yorkie ...
is the only licensed Premier
League confectionery product on the market.
The official sponsorship ...
27 Aug 1998
| by ANNE-MARIE CRAWFORD
September 5 for 15 weeks.
Separately, Mars Confectionery s Snickers brand is to sponsor ITV ...
at Mars Confectionery, said:
This deal will play a key role within the brand s communication
strategy ...