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ADWATCH: Mars Bar opts for humour - Mars is using humour in the latest ad push for its best selling bar, to keep its image up to date Robert McLuhan reports.

annual UK sales are worth pounds 150m according to IRI Infoscan. Mars Confectionery says viewer ... Europe is pipped only by Snickers, also made by Mars Confectionery. Mars was popular during ...

Cadbury pours pounds 10m into Dairy Milk drive

lost to its long-standing rival Galaxy, owned by Mars Confectionery....Cadbury is ploughing pounds 10m into its flagship brand Dairy Milk as it tries to recoup sales lost to its long-standing rival Galaxy, owned by Mars Confectionery. The firm will screen a series of three TV ads, through TBWA GGT Simons Palmer, from October 5, heralding an integrated ...

NEW MEDIA: Radio game relaunched

Capital Radio has joined forces with record company EMI and confectionery brand Twix to relaunch...Capital Radio has joined forces with record company EMI and confectionery brand Twix to relaunch its Fantasy Record Label. The new game will run for three months and can be found on the station s web site, at www.capitalfm.com. ...

MEDIA: Cadbury builds on Corrie link - When Cadbury announced it was stumping up pounds 10m to sponsor Coronation Street in 1996, it was heralded as the biggest broadcast deal ever. Anne-Marie Crawford reports on its recent continuation

enabled the confectionery giant to decrease its spend on traditional spot advertising, while paying ...

SALES PROMOTION: Do’s and Don’ts of sales promotion - What makes a winning promotion? Experience of past campaigns is as good a guide as any. Holly Acland offers several pointers

customers Last month confectionery giant Mars acted swiftly to avoid a PR disaster when it failed ...

Hasbro unwraps high-tech candy

Hasbro will enter the UK confectionery market next week with a range of interactive candy...Hasbro will enter the UK confectionery market next week with a range of interactive candy products combining toys and sweets. The new products include Sound Bites - lollipops which when ... the success of such products in the US, where interactive candy is the fastest growing confectionery sector. ...

MEDIA: Children’s TV comes of age - Marketing to children is often a complicated and delicate task. Harriet Marsh looks at the recent shift toward children’s programme sponsorship

s programmes remains sensitive. Sugar and confectionery sponsors are unlikely to be linked to pre ...

REVIEW: Marketing and advertising news in the week’s press

and is running to its planned schedule. - Marketing Mars Confectionery is putting pounds 2.4 million ...

Nestle Premier chocolate bars to target youth

it against rival Mars Confectionery s Snickers bar, which sponsors the England Team. Yorkie ... is the only licensed Premier League confectionery product on the market. The official sponsorship ...

MEDIA: ITV signs pounds 1m double

September 5 for 15 weeks. Separately, Mars Confectionery s Snickers brand is to sponsor ITV ... at Mars Confectionery, said: This deal will play a key role within the brand s communication strategy ...

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