Search results for Confectionery

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THE BOARDROOM PLAYERS: ALLAN LEIGHTON - Asda’s chief executive is a self-confessed fan of wallpaper advertising who has turned round the supermarket chain by sticking doggedly to the price message

Confectionery, rising to business sector manager Other directorships Non-executive director of Wilson ...

CLIENT OF THE WEEK: Taking fashion to the masses. Jade Garrett has found out the secrets of Jo Kenrick’s wardrobe: it’s all by George

management trainee at Mars Confectionery. Last week George unveiled its latest advertising push ...

STOP PRESS

in conjunction with F1 Racing magazine, which is published by Haymarket Magazines. Confectionery company ...

POINT-OF-PURCHASE: Counter culture - The youth market is a notoriously tough marketing nut to crack, so point-of-purchase material must be inspired and involving if it is to appeal. Louella Miles reports

contributes 8% of confectionery profit. Youth confectionery has traditionally been dominated ...

MARKETING FOCUS: Seize your assets - Asset and competency-based marketing is a powerful tool for diagnosing a firm’s current position and charting its future. Hugh Davidson explains how it works

CELEBRATIONS Mars Celebrations is one of the most successful confectionery launches of recent years ...

PROFILE: Lord of the aisles - ROGER PARTINGTON CUSTOMER DEVELOPMENT DIRECTOR SAFEWAY

, Rowntree Mackintosh Confectionery 1989-1994 Marketing director, Nestle Rowntree 1994 ...

MEDIA CHOICE: FORECOURT TV

, confectionery, soft drinks, ice-cream, newspapers and magazines, would undoubtedly work best. Ultimately ...

AGENDA: Good news for WH Smith? - WH Smith’s takeover of the John Menzies chain will give it more outlets, but could it also overstretch the business? Many observers feel WH Smith has failed to concentrate on its core strengths. Patrick Barrett re

stores and will discard less profitable areas, such as confectionery and tobacco. Spread too ...

 

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