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PRIVATE VIEW

Company Exposure: Regional TV Kraft Jacob Suchard Confectionery Project: Terry s Chocolate Orange bar and ball Advertiser: Malcolm Kerr, marketing director, confectionery Brief: Capture ...

Poppets push

Confectionery firm Paynes is investing pounds 1m in a television campaign for its Poppets brand...Confectionery firm Paynes is investing pounds 1m in a television campaign for its Poppets brand. Agency CKMP has also overhauled the brand s packaging, distribution and in-store material. The four 20-second commercials will run in early February. ...

MEDIA: Snickers’ World Cup tie extends to radio reports

Drum PHD and Capital Radio. It will give the Mars Confectionery brand broadcast sponsorship on all ... . Commenting on the sponsorship package, Philippa Leon, Mars Confectionery s trade relations executive, said ...

MEDIA: In brief - Newtrade promotes DesForges

of the weekly newsagents and confectionery traders title. He takes over from Nick Shanagher, who has been...Newtrade Publishing has promoted Retail Newsagent news editor Alex DesForges to the post of editor of the weekly newsagents and confectionery traders title. He takes over from Nick Shanagher, who has been given extra responsibility for Newtrade s contract publishing arm and for new launches. ...

Three shortlisted to take over Cadbury PR

for Cadbury, the UK confectionery arm of Cadbury-Schweppes. The agency will report to Cadbury PR head ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.