30 Jan 1998
| by MARK WNEK
Company
Exposure: Regional TV
Kraft Jacob Suchard Confectionery
Project: Terry s Chocolate Orange bar and ball
Advertiser: Malcolm Kerr, marketing director, confectionery
Brief: Capture ...
29 Jan 1998
| by PATRICK BARRETT
Confectionery firm Paynes is investing pounds 1m in a television
campaign for its Poppets brand...Confectionery firm Paynes is investing pounds 1m in a television
campaign for its Poppets brand. Agency CKMP has also overhauled the
brand s packaging, distribution and in-store material. The four
20-second commercials will run in early February.
...
29 Jan 1998
| by ANNE-MARIE CRAWFORD
Drum PHD
and Capital Radio. It will give the Mars Confectionery brand broadcast
sponsorship on all ...
.
Commenting on the sponsorship package, Philippa Leon, Mars
Confectionery s trade relations executive, said ...
15 Jan 1998
| by HARRIOT LANE FOX
of the weekly newsagents and
confectionery traders title. He takes over from Nick Shanagher, who has
been...Newtrade Publishing has promoted Retail Newsagent news editor Alex
DesForges to the post of editor of the weekly newsagents and
confectionery traders title. He takes over from Nick Shanagher, who has
been given extra responsibility for Newtrade s contract publishing arm
and for new launches.
...
15 Jan 1998
| by SOPHIE BARKER
for Cadbury, the
UK confectionery arm of Cadbury-Schweppes. The agency will report to
Cadbury PR head ...