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MEDIA: Cadbury builds on Corrie link - When Cadbury announced it was stumping up pounds 10m to sponsor Coronation Street in 1996, it was heralded as the biggest broadcast deal ever. Anne-Marie Crawford reports on its recent continuation

enabled the confectionery giant to decrease its spend on traditional spot advertising, while paying ...

SALES PROMOTION: Do’s and Don’ts of sales promotion - What makes a winning promotion? Experience of past campaigns is as good a guide as any. Holly Acland offers several pointers

customers Last month confectionery giant Mars acted swiftly to avoid a PR disaster when it failed ...

Perfect Day sweeps the board at International Ad Festival in Kinsale

, cosmetics, retail services, and toiletries and medical. Some categories, such as confectionery and radio ...

Perfect Day sweeps the board at International Ad Festival in Kinsale

, cosmetics, retail services, and toiletries and medical. Some categories, such as confectionery and radio ...

Hasbro unwraps high-tech candy

Hasbro will enter the UK confectionery market next week with a range of interactive candy...Hasbro will enter the UK confectionery market next week with a range of interactive candy products combining toys and sweets. The new products include Sound Bites - lollipops which when ... the success of such products in the US, where interactive candy is the fastest growing confectionery sector. ...

MEDIA: Children’s TV comes of age - Marketing to children is often a complicated and delicate task. Harriet Marsh looks at the recent shift toward children’s programme sponsorship

s programmes remains sensitive. Sugar and confectionery sponsors are unlikely to be linked to pre ...

Hasbro moves into the interactive confectionery market

- A heavy weight ad campaign breaks next week to back Hasbro s entrance into the confectionery...- A heavy weight ad campaign breaks next week to back Hasbro s entrance into the confectionery market with its range of interactive candy products which combine toys and sweets. The campaign for the Cap Candy brand, created by Griffin Bacal, will run nation-wide on both terrestrial television ...

Hasbro moves into the interactive confectionery market

- A heavy weight ad campaign breaks next week to back Hasbro s entrance into the confectionery...- A heavy weight ad campaign breaks next week to back Hasbro s entrance into the confectionery market with its range of interactive candy products which combine toys and sweets. The campaign for the Cap Candy brand, created by Griffin Bacal, will run nation-wide on both terrestrial television ...

REVIEW: Marketing and advertising news in the week’s press

and is running to its planned schedule. - Marketing Mars Confectionery is putting pounds 2.4 million ...

Nestle brands to roll out special Christmas lines

Nestle Rowntree is adding new brands and extensions to its confectionery range in the run...Nestle Rowntree is adding new brands and extensions to its confectionery range in the run ... in gold rather than the traditional dark chocolate in a black paper envelope. The confectionery ... in to compete against other brands in the luxury gift confectionery sector, such as Terry s All Gold ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.