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CAMPAIGN INTERACTIVE: PROFILE - TIM LEDGARD. Talent and ethical vision lend authority to Online’s new man. BBC Online’s new head of marketing is not what you expect, Richard Cook says

entirely in FMCG marketing. He worked in dog snacks, then in confectionery, both at Mars Pedigree ... , Thomas Petfood 1991: European franchise manager, Mars Confectionery, Germany 1993: Group brand manager, Mars Confectionery 1995: Travelling overland to China 1996: Marketing ...

The Century’s Masters: Marketing asked some of the industry’s leading figures to pick the brands and marketers that have had a profound impact on business in the 20th century

. But if Henry Ford marked out the beginning of mass production, it was the confectionery king, Forrest Mars ... of the chocolate bar have consistently grown. The Nestle Rowntree product is the best-selling confectionery ...

NEW MEDIA: Briefs

. Fruit-tella, the sweet brand owned by Adams Confectionery, has relaunched its web site to coincide ...

Chupa Chups offers Smint sales online

Confectionery firm Chupa Chups is developing a new site for its Smint brand, which will enable...Confectionery firm Chupa Chups is developing a new site for its Smint brand, which will enable consumers to buy sweets via the internet. Chupa Chups has hired Good Technology to develop the site ... -pat consumers. Mars-owned confectionery brand, M s, also sells confectionery via its main US site ...

MEDIA: Children’s choice - TV has always been the dominant medium for targeting children, but new media is an increasingly popular choice

there has been a rise of pounds 10m in the advertising spent on sugar confectionery brands, with a ...

Media Briefs

for Thorntons, the confectionery retailer. The ads will appear in 57 titles across the UK. The campaign ...

Nestle plans Willy Wonka push in UK

Nestle Rowntree is planning a UK roll-out of Willy Wonka branded confectionery products aimed...Nestle Rowntree is planning a UK roll-out of Willy Wonka branded confectionery products aimed at children. The brand has already proved highly successful in the US. Next month, the confectionery ... the popular Australian children s confectionery brand, Yowie, into the UK. Analysts believe ...

Briefs

mobile networks. Mars Confectionery is to advertise its Snickers brand on 2.1 million beer mats ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.