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MARKETING MIX: That was the week that was

25 Nov 1999 | by CONOR DIGNAM

: War breaks out among the confectionery giants over caramel goodies - Cadbury is revealed ...

Briefs

18 Nov 1999 | by ANNE-MARIE CRAWFORD

will extend the hero concept to confectionery, crisps and snacks, frozen food, soft drinks and biscuits ...

FIELD MARKETING LEAGUE TABLES 1999 TOP 28: Key professionals give their forecast - Recent industry debate offered new directions and challenges for the future of field marketing

02 Sep 1999 | by ANDY FRY

was an answer. The conclusion: margins are too small to justify home calling on confectionery products ... - Duncan Hay, general sales manager, Mars Confectionery - Ian Millner, new business director, IMP ...

FIELD MARKETING LEAGUE TABLES 1999 TOP 28: Feeling the force of field marketing - Field marketers are celebrating another year of expansion. Ken Gofton outlines top performers and their battle plans for Europe

02 Sep 1999 | by KEN GOFTON

. Nevertheless, it s clear that packaged goods still dominate. Food and confectionery, soft drinks ...

DIRECT: Briefs

20 May 1999 | by IAN DARBY

last weekend. Mars Confectionery is extending its pounds 2m ad campaign for its Lockets brands ...

FIELD MARKETING: Making the most of the concourse - Although concourses can deliver large numbers, targeting can be a problem, as can asking people to stop and chat

06 May 1999 | by RACHEL MILLER

on every train station concourse, snacks, drinks and confectionery promotions allow consumers to make ...

Cadbury goes for growth as it imports Yowie brand

22 Apr 1999 | by IAN DARBY

the children s confectionery category....Cadbury next week introduces a new chocolate brand to the UK market in an attempt to expand the children s confectionery category. Yowie is a range of animal-shaped chocolates that contain toys. It has been a massive success in Australia. It will be called Cadbury Land Yowie in the UK ...

DIRECT: Snickers launches pub football fan promotion

22 Apr 1999 | by IAN DARBY

Snickers is launching its first UK response campaign with a promotion aimed at pub-going football fans. The campaign, through IMP London, rolls out this month. The Mars Confectionery brand is distributing 2.1 million beers mats and 2000 pub washroom posters with direct response phone ...

DIRECT: PROFILE, ELAINE GREENWOOD - Bupa’s marketer drives DM operation/Elaine Greenwood is planning to breathe life back into the private healthcare giant

26 Mar 1999 | by ROBERT DWEK

for the confectionery company, Callard s stint, in the mid-80s, encompassed brands such as Flake and Hartley s Jam ...

STOP PRESS

14 Jan 1999 | by NEILL DENNY

BT is thought to have drawn up two shortlists to divide what is the biggest chunk of ad business in the UK, the pounds 60m-plus account currently held by Abbott Mead Vickers BBDO. The shortlist for its consumer account is AMV, M non-confectionery brands including Pedigree, Dolmio and Uncle Ben s ...

 

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