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Cadbury seeks shop for confectionery task

Cadbury Schweppes has approached non-roster agencies, Leo Burnett and Bates UK, about a global advertising project for its confectionery business.

Trebor Bassett to revamp kids’ confectionery range

Trebor Bassett, the UK s biggest sugar confectioner which was forced to consolidate its operations earlier this year, is relaunching its children s confectionery range.

Marketing Mix: Pen portrait - Sara Weller is retail marketing director at Abbey National. Before joining Abbey National, she spent 13 years at Mars Confectionery. She is an Oxford graduate with a degree in Chemistry

This is an interesting one. If they weren t on the same sheet, the writing and signature would not look as though they belong together, in this case an indication that the writer has constructed a somewhat larger-than-life public persona to meet the requirements of her position. She is strong, assertive...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.