to remove filtersIPC’s central sales unit opens with pounds 1.5m wins
13 Dec 1999 | by COLIN GRIMSHAW
manager for the food sector. She previously held the same position for confectionery and snacks ...
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Mars to hand AMV Whiskas account
17 Dec 1999 | by JOHN TYLEE
Rowntree s Kit Kat as the UK s second biggest-selling confectionery brand. But the product is being ...
Coke and Marlboro Man voted 20th century’s brand heroes
25 Nov 1999 | by JANE BAINBRIDGE
. On the FMCG side, Forrest Mars created a hugely successful business empire from humble confectionery ...
The Century’s Masters: Marketing asked some of the industry’s leading figures to pick the brands and marketers that have had a profound impact on business in the 20th century
25 Nov 1999 | by JANE BAINBRIDGE
. But if Henry Ford marked out the beginning of mass production, it was the confectionery king, Forrest Mars ... of the chocolate bar have consistently grown. The Nestle Rowntree product is the best-selling confectionery ...
Briefs
18 Nov 1999 | by ANNE-MARIE CRAWFORD
will extend the hero concept to confectionery, crisps and snacks, frozen food, soft drinks and biscuits ...
EDITORIAL: Client conflict still remains principal factor in mergers
11 Nov 1999 | by CONOR DIGNAM, Editor
the confectionery giant will be about being in the same network as Kellogg, which has developed a series ...
MARKETING MIX: That was the week that was
14 Oct 1999
members of the British Dental Association and the Health Education Authority, attacks confectionery ...
FOCUS: CRISIS MANAGEMENT - Eat, drink, be wary of food hysteria/Health scares are an occupational hazard of the food and drink industry and PROs must be ready to deal immediately with any sudden outbreaks of public fear, says Nick Purdom
17 Sep 1999 | by NICK PURDOM
by the main board. Gordon Storey, head of external relations for Mars Confectionery, says the company ...
Borkowski PR will back Wrigley’s latest gum drive
03 Sep 1999 | by SOPHIE BARKER
The third most profitable confectionery company in the UK, chewing gum manufacturer the Wrigley...The third most profitable confectionery company in the UK, chewing gum manufacturer the Wrigley Company, has appointed Mark Borkowski Press and PR. The agency will handle strategic consumer PR for Wrigley s new TBWA-executed advertising campaign, to be launched this autumn. According to Mark ...
MARKETING MIX: That was the week that was
02 Sep 1999
15 years ago: WH Smith decides to end sales of tobacco and confectionery in its retail outlets...15 years ago: WH Smith decides to end sales of tobacco and confectionery in its retail outlets; Bulmer launches a non-alcoholic sparkling apple juice called Kiri; Toy company Rainbow Toys scores a merchandising coup, with the acquisition of exclusive rights to a character from the US film Ghostbusters ...
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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
