to remove filtersIPC’s central sales unit opens with pounds 1.5m wins
13 Dec 1999 | by COLIN GRIMSHAW
manager for the food sector. She previously held the same position for confectionery and snacks ...
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BT puts ads on the outside of payphones
13 Dec 1999 | by LEXIE GODDARD
with confectionery giant Nestle is a success....BT will begin selling the outside of its payphones to advertisers if a two-month trial conducted with confectionery giant Nestle is a success. Posters for the Nestle brands Kit-Kat and Lion Bar are being displayed on 400 payphones in Croydon, Merton, Sutton and Wandsworth. The ads, created by J. Walter ...
MEDIA: Cadbury bars in link to NatMags special offer
02 Dec 1999 | by ANNE-MARIE CRAWFORD
Confectionery giant Cadbury has teamed up with the National Magazine Company in a ground...Confectionery giant Cadbury has teamed up with the National Magazine Company in a ground-breaking joint promotion aimed at women. The tie-up takes the form of an on-pack offer in which ... . A spokeswoman for NatMags said: This is the first time we ve linked up with a confectionery ...
Cadbury in global rebranding drive
02 Dec 1999 | by BEN ROSIER
Cadbury Schweppes is set to launch an umbrella branding campaign for the Cadbury confectionery...Cadbury Schweppes is set to launch an umbrella branding campaign for the Cadbury confectionery name worldwide, and is tipped to appoint TBWA GGT Simons Palmer to the task this week. Cadbury intends to capitalise on the Cadbury name as a key property in its global markets, which include South ...
Coke and Marlboro Man voted 20th century’s brand heroes
25 Nov 1999 | by JANE BAINBRIDGE
. On the FMCG side, Forrest Mars created a hugely successful business empire from humble confectionery ...
MARKETING MIX: That was the week that was
25 Nov 1999 | by CONOR DIGNAM
: War breaks out among the confectionery giants over caramel goodies - Cadbury is revealed ...
The Century’s Masters: Marketing asked some of the industry’s leading figures to pick the brands and marketers that have had a profound impact on business in the 20th century
25 Nov 1999 | by JANE BAINBRIDGE
. But if Henry Ford marked out the beginning of mass production, it was the confectionery king, Forrest Mars ... of the chocolate bar have consistently grown. The Nestle Rowntree product is the best-selling confectionery ...
EDITORIAL: Client conflict still remains principal factor in mergers
11 Nov 1999 | by CONOR DIGNAM, Editor
the confectionery giant will be about being in the same network as Kellogg, which has developed a series ...
Cadbury seeks shop for confectionery task
05 Nov 1999 | by LISA CAMPBELL
advertising project for its confectionery business....Cadbury Schweppes has approached non-roster agencies, Leo Burnett and Bates UK, about a global advertising project for its confectionery business. The task, which is believed to involve creating a stronger international profile for the Cadbury s brand, could be worth up to pounds 30 million ...
POP: Why retailers rule over POP success - Prior to attracting the consumer, brand promotions have to appeal to retailers. Holly Acland reports
28 Oct 1999 | by HOLLY ACLAND
in the confectionery sector. For years, we had it our own way and were leading the field in terms of retail support ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
