to remove filtersCoke and Marlboro Man voted 20th century’s brand heroes
25 Nov 1999 | by JANE BAINBRIDGE
. On the FMCG side, Forrest Mars created a hugely successful business empire from humble confectionery ...
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CAMPAIGN INTERACTIVE: PROFILE - TIM LEDGARD. Talent and ethical vision lend authority to Online’s new man. BBC Online’s new head of marketing is not what you expect, Richard Cook says
10 Dec 1999 | by RICHARD COOK
entirely in FMCG marketing. He worked in dog snacks, then in confectionery, both at Mars Pedigree ... , Thomas Petfood 1991: European franchise manager, Mars Confectionery, Germany 1993: Group brand manager, Mars Confectionery 1995: Travelling overland to China 1996: Marketing ...
MARKETING MIX: That was the week that was
25 Nov 1999 | by CONOR DIGNAM
: War breaks out among the confectionery giants over caramel goodies - Cadbury is revealed ...
The Century’s Masters: Marketing asked some of the industry’s leading figures to pick the brands and marketers that have had a profound impact on business in the 20th century
25 Nov 1999 | by JANE BAINBRIDGE
. But if Henry Ford marked out the beginning of mass production, it was the confectionery king, Forrest Mars ... of the chocolate bar have consistently grown. The Nestle Rowntree product is the best-selling confectionery ...
Ledgard takes on head of marketing post at BBC Online
19 Nov 1999 | by GORDON MACMILLAN
manager; group marketing manager for confectionery brands and marketing director for Mars China ...
Briefs
18 Nov 1999 | by ANNE-MARIE CRAWFORD
will extend the hero concept to confectionery, crisps and snacks, frozen food, soft drinks and biscuits ...
Euro 2000 hands HHCL pounds 3m brief to promote patrons
21 Oct 1999 | by IMELDA MICHALCZYK
. They include Mars Confectionery, Umbro and Canon. Other Euro 2000 sponsors include Fuji, McDonald s ...
ANALYSIS: Cadbury’s Heroes go into battle with Mars - Cadbury is putting its marketing might behind Miniature Heroes, one of the firm’s biggest brand launches this decade. But as Paul Whitfield asks, will innovative packaging and a sharing
23 Sep 1999 | by PAUL WHITFIELD
honeymoon in an uncontested confectionery niche worth about pounds 85m in annual sales. In a market ... chocolate brand among the top ten best-selling confectionery brands to have been launched in the last 30 ...
NEW MEDIA: Briefs
09 Sep 1999 | by BEN ROSIER
. Fruit-tella, the sweet brand owned by Adams Confectionery, has relaunched its web site to coincide ...
Trebor Bassett to revamp kids’ confectionery range
02 Sep 1999 | by PAUL WHITFIELD
earlier this year, is relaunching its children s confectionery range....Trebor Bassett, the UK s biggest sugar confectioner which was forced to consolidate its operations earlier this year, is relaunching its children s confectionery range. Trebor ... -house, it features a cartoon boy and his dog in a series of adventures with the company s confectionery products ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
