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18 Nov 1999 | by ANNE-MARIE CRAWFORD
will extend the hero concept to confectionery, crisps and snacks, frozen food, soft drinks and biscuits ...
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MARKETING MIX: That was the week that was
25 Nov 1999 | by CONOR DIGNAM
: War breaks out among the confectionery giants over caramel goodies - Cadbury is revealed ...
FIELD MARKETING LEAGUE TABLES 1999 TOP 28: Feeling the force of field marketing - Field marketers are celebrating another year of expansion. Ken Gofton outlines top performers and their battle plans for Europe
02 Sep 1999 | by KEN GOFTON
. Nevertheless, it s clear that packaged goods still dominate. Food and confectionery, soft drinks ...
Stop Press
08 Jul 1999 | by ALEXANDRA JARDINE
. Forrest Mars, the founder of Mars Confectionery, died earlier this week at the age of 95. He founded ...
MARKETING FOCUS: TOP 100 ADVERTISERS - Confounding the pessimists, our top 100 chart from Media Monitoring Service shows increased ad budgets for many of Britain’s biggest brands and companies. In part one, Jane Bainbridge looks at the major shift
25 Feb 1999 | by JANE BAINBRIDGE
,596,620 38.52 10 Mars Confectionery 54,126,098 51,868,874 4.17 11 Van den ... Confectionery 2,596,883 1,934,748 393,323 11 Van den Bergh Foods 3 ... ,665,749 Information 9 L Oreal 1,510,293 47,665,735 10 Mars Confectionery ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
