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The Century’s Masters: Marketing asked some of the industry’s leading figures to pick the brands and marketers that have had a profound impact on business in the 20th century

. But if Henry Ford marked out the beginning of mass production, it was the confectionery king, Forrest Mars ... of the chocolate bar have consistently grown. The Nestle Rowntree product is the best-selling confectionery ...

MARKETING MIX: That was the week that was

15 years ago: WH Smith decides to end sales of tobacco and confectionery in its retail outlets...15 years ago: WH Smith decides to end sales of tobacco and confectionery in its retail outlets; Bulmer launches a non-alcoholic sparkling apple juice called Kiri; Toy company Rainbow Toys scores a merchandising coup, with the acquisition of exclusive rights to a character from the US film Ghostbusters ...

HOTLINE

Confectionery business throughout Europe. Grey has drawn up a shortlist of six names to replace Richards ...

WH Smith’s Pulse branding to lure younger readers

to develop other ties with youth brands sold in the stores, including confectionery, soft drinks ...

FIELD MARKETING: Making the most of the concourse - Although concourses can deliver large numbers, targeting can be a problem, as can asking people to stop and chat

on every train station concourse, snacks, drinks and confectionery promotions allow consumers to make ...

Briefs

mobile networks. Mars Confectionery is to advertise its Snickers brand on 2.1 million beer mats ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.