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FINANCE: JUGGLING FINANCIAL ACCOUNTS - DM agencies often have more than one financial services account. Ken Gofton explains how rival clients’ interests can be protected

or confectionery bar could be sabotaged by competitors if word leaked out too soon. A lot of DM work is not like ...

Sweets sales up 4%

Sales of confectionery increased by 4% last year to pounds 5.4 bn, according to research from...Sales of confectionery increased by 4% last year to pounds 5.4 bn, according to research from Nestle Rowntree. Top-selling brand for the 13th year was Kit Kat with sales of pounds 220m. Mars was second, earning pounds 160m. ...

Hasbro restructure

Toy manufacturer Hasbro UK has beefed up its sales and marketing division to support its transition into the family leisure and entertainment market. The marketing department has extended its remit to cover a confectionery category, and the sales department has promoted David Bottomley ...

STOP PRESS

BT is thought to have drawn up two shortlists to divide what is the biggest chunk of ad business in the UK, the pounds 60m-plus account currently held by Abbott Mead Vickers BBDO. The shortlist for its consumer account is AMV, M non-confectionery brands including Pedigree, Dolmio and Uncle Ben s ...

Private View

company: Will van der Vlugt Exposure: National TV Ferrero Confectionery Project: Ferrero Rocher ...

 

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