Search results for Confectionery

Showing 1 - 9 of 9 results

Sort results by: date | relevance

Search filters:

By Date

  • 1999 Remove filter
    • Sep-1999 Remove filter

Click remove filters icon to remove filters

Clear this search

ANALYSIS: Cadbury’s Heroes go into battle with Mars - Cadbury is putting its marketing might behind Miniature Heroes, one of the firm’s biggest brand launches this decade. But as Paul Whitfield asks, will innovative packaging and a sharing

honeymoon in an uncontested confectionery niche worth about pounds 85m in annual sales. In a market ... chocolate brand among the top ten best-selling confectionery brands to have been launched in the last 30 ...

FOCUS: CRISIS MANAGEMENT - Eat, drink, be wary of food hysteria/Health scares are an occupational hazard of the food and drink industry and PROs must be ready to deal immediately with any sudden outbreaks of public fear, says Nick Purdom

by the main board. Gordon Storey, head of external relations for Mars Confectionery, says the company ...

Mars says the best roster shop will win the greatest reward

Mars may abandon its long-established practice of distributing its global ad assignments equally and heap bigger rewards on what it considers to be its best-performing agency networks. With less than two weeks to go before a review of its roster agencies, the US-based confectionery to catfood ...

NEW MEDIA: Briefs

. Fruit-tella, the sweet brand owned by Adams Confectionery, has relaunched its web site to coincide ...

Borkowski PR will back Wrigley’s latest gum drive

The third most profitable confectionery company in the UK, chewing gum manufacturer the Wrigley...The third most profitable confectionery company in the UK, chewing gum manufacturer the Wrigley Company, has appointed Mark Borkowski Press and PR. The agency will handle strategic consumer PR for Wrigley s new TBWA-executed advertising campaign, to be launched this autumn. According to Mark ...

Trebor Bassett to revamp kids’ confectionery range

earlier this year, is relaunching its children s confectionery range....Trebor Bassett, the UK s biggest sugar confectioner which was forced to consolidate its operations earlier this year, is relaunching its children s confectionery range. Trebor ... -house, it features a cartoon boy and his dog in a series of adventures with the company s confectionery products ...

MARKETING MIX: That was the week that was

15 years ago: WH Smith decides to end sales of tobacco and confectionery in its retail outlets...15 years ago: WH Smith decides to end sales of tobacco and confectionery in its retail outlets; Bulmer launches a non-alcoholic sparkling apple juice called Kiri; Toy company Rainbow Toys scores a merchandising coup, with the acquisition of exclusive rights to a character from the US film Ghostbusters ...

FIELD MARKETING LEAGUE TABLES 1999 TOP 28: Key professionals give their forecast - Recent industry debate offered new directions and challenges for the future of field marketing

was an answer. The conclusion: margins are too small to justify home calling on confectionery products ... - Duncan Hay, general sales manager, Mars Confectionery - Ian Millner, new business director, IMP ...

FIELD MARKETING LEAGUE TABLES 1999 TOP 28: Feeling the force of field marketing - Field marketers are celebrating another year of expansion. Ken Gofton outlines top performers and their battle plans for Europe

. Nevertheless, it s clear that packaged goods still dominate. Food and confectionery, soft drinks ...

 

Additional Information

Campaign Jobs



Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.