23 Sep 1999
| by PAUL WHITFIELD
honeymoon in an uncontested
confectionery niche worth about pounds 85m in annual sales.
In a market ...
chocolate
brand among the top ten best-selling confectionery brands to have been
launched in the last 30 ...
17 Sep 1999
| by NICK PURDOM
by the main board.
Gordon Storey, head of external relations for Mars Confectionery, says
the company ...
10 Sep 1999
| by LISA CAMPBELL
Mars may abandon its long-established practice of distributing its
global ad assignments equally and heap bigger rewards on what it
considers to be its best-performing agency networks.
With less than two weeks to go before a review of its roster agencies,
the US-based confectionery to catfood ...
09 Sep 1999
| by BEN ROSIER
.
Fruit-tella, the sweet brand owned by Adams Confectionery, has
relaunched its web site to coincide ...
03 Sep 1999
| by SOPHIE BARKER
The third most profitable confectionery company in the UK, chewing
gum manufacturer the Wrigley...The third most profitable confectionery company in the UK, chewing
gum manufacturer the Wrigley Company, has appointed Mark Borkowski Press
and PR.
The agency will handle strategic consumer PR for Wrigley s new
TBWA-executed advertising campaign, to be launched this autumn.
According to Mark ...
02 Sep 1999
| by PAUL WHITFIELD
earlier this year, is relaunching
its children s confectionery range....Trebor Bassett, the UK s biggest sugar confectioner which was
forced to consolidate its operations earlier this year, is relaunching
its children s confectionery range.
Trebor ...
-house, it features a cartoon boy and his dog in a series
of adventures with the company s confectionery products ...
02 Sep 1999
15 years ago: WH Smith decides to end sales of tobacco and
confectionery in its retail outlets...15 years ago: WH Smith decides to end sales of tobacco and
confectionery in its retail outlets; Bulmer launches a non-alcoholic
sparkling apple juice called Kiri; Toy company Rainbow Toys scores a
merchandising coup, with the acquisition of exclusive rights to a
character from the US film Ghostbusters ...
02 Sep 1999
| by ANDY FRY
was
an answer.
The conclusion: margins are too small to justify home calling on
confectionery products ...
- Duncan Hay, general sales manager, Mars Confectionery
- Ian Millner, new business director, IMP ...
02 Sep 1999
| by KEN GOFTON
.
Nevertheless, it s clear that packaged goods still dominate.
Food and confectionery, soft drinks ...