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- Haribo, the European confectionery brand, has handed its 1m UK media planning and buying account to CIA Manchester. Media buying and planning in the UK was previously handled by Leeds based agency H&H Advertising & Marketing, which has held on to the creative account.
- Haribo, the European confectionery brand, has handed its 1m UK media planning and buying account to CIA Manchester. Media buying and planning in the UK was previously handled by Leeds based agency H&H Advertising & Marketing, which has held on to the creative account.
The confectionery market is one of the most competitive in FMCG marketing. Major companies such as Mars, Cadbury and Nestle are engaged in a grim battle for share of market: all desperate to win sweet-toothed consumers away from rivals.
Silver Winner Client: Thorntons Product: Thorntons Title: Launch Agency: Rainey Kelly Campbell Roalfe /Y Company: Godman Director: Kevin Thomas Silver Winner Client: Mars Confectionery Product: Maltesers Title: Roller Agency: D Arcy Production Company: Brave Films Director: David Hartley
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