Mars Confectionery is set to offer users of BT call boxes free phone calls in return for listening to a 30 second commercial. As part of a trial, specially adapted phone boxes will allow callers to dial a number advertised inside the booth and listen to an advert before they receive a credit to make ...
Mars Confectionery is set to offer users of BT call boxes free phone calls in return for listening to a 30 second commercial. As part of a trial, specially adapted phone boxes will allow callers to dial a number advertised inside the booth and listen to an advert before they receive a credit to make ...
by confectionery giant Mars and is the latest in a string of planning briefs handed to New PHD by Mars. It also ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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