St Ivel pots debuts on-pack mechanic
31 Dec 2000
confectionery market has already shown that customers are attracted by added value and exclusive offers,' said ...
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Lastminute to drive traffic with Nestle
31 Dec 2000
Lastminute.com is aiming to drive new consumers online, courtesy of a hefty promotional link-up with Nestle's confectionery brands. The push, through Black Cat, runs on 50 million chocolate bars, and offers consumers the chance to win a selection of Lastminute gifts or to exchange the special ...
NEWS BRIEFS
21 Dec 2000
Nestle Rowntree and Cadbury have finished the year still neck and neck in the confectionery...Nestle Rowntree and Cadbury have finished the year still neck and neck in the confectionery marketplace, with 19% share each, just ahead of Mars 18%, according to figures released by Nestle. The study shows that on average, British consumers each spend pounds 1.81 a week on confectionery, and that more ...
Recently moved accounts: 13 December 2000
18 Dec 2000
) allocated Trebor Confectionery 5.0 Carat Alex Altman, Bassett ... director Haribo Confectionery 1.5 CIA Julian Cooper ...
Sugar Text prepares to cash in on teen messaging craze
18 Dec 2000
Sugar has followed the lead of rival teen magazine 19 by introducing a text messaging service for its readers, which it will also sell as an advertising tool. Mars is the first advertiser to sign up to use Sugar Text, which will launch with the January issue. The confectionery giant is using ...
CAREERS: Movers
14 Dec 2000
Alison Ireland and Jennie Kershaw have joined children's confectionery specialist LEAF, as brand manager and assistant brand manager for Chewits, respectively. Ireland formerly worked as assistant brand manager at Jacobs Bakery, and Kershaw was marketing executive with Milo Cosmetics. ...
MARKETING MIX: I'll name that brand in one
14 Dec 2000
and the third children's confectionery brand with sales in 1999 of pounds 46m. Can you name this brand? Fax ...
Recently moved accounts - 6 December 2000
11 Dec 2000
@0 (UK) CIA Not yet allocated Trebor Bassett Confectionery 5@0 Carat ... account director Haribo Confectionery 1@5 CIA Julian Cooper ...
NEW MEDIA: Cadbury offers online premium gifts service
07 Dec 2000 | by BEN ROSIER
Confectionery giant Cadbury has made its first foray into e-commerce with the launch of an online...Confectionery giant Cadbury has made its first foray into e-commerce with the launch of an online gift service in the run-up to Christmas. Positioned as a premium gift service, rather than an all ... . As well as the main Cadbury site, at cadbury.co.uk, the confectionery company also has a series of product ...
Recently moved accounts - 29 November 2000
04 Dec 2000
) allocated Trebor Bassett Confectionery 5.0 Carat Alex Altman ... director Haribo Confectionery 1.5 CIA Julian Cooper ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
