to remove filtersMARKETING MIX: I'll name that brand in one
14 Dec 2000
and the third children's confectionery brand with sales in 1999 of pounds 46m. Can you name this brand? Fax ...
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CAREERS: Movers
14 Dec 2000
Alison Ireland and Jennie Kershaw have joined children's confectionery specialist LEAF, as brand manager and assistant brand manager for Chewits, respectively. Ireland formerly worked as assistant brand manager at Jacobs Bakery, and Kershaw was marketing executive with Milo Cosmetics. ...
NEW MEDIA: Cadbury offers online premium gifts service
07 Dec 2000 | by BEN ROSIER
Confectionery giant Cadbury has made its first foray into e-commerce with the launch of an online...Confectionery giant Cadbury has made its first foray into e-commerce with the launch of an online gift service in the run-up to Christmas. Positioned as a premium gift service, rather than an all ... . As well as the main Cadbury site, at cadbury.co.uk, the confectionery company also has a series of product ...
BRAND MASTERS: John Sunderland - Sweet success. Shareholder value means everything to Cadbury Schweppes' CEO, says Jane Bainbridge
30 Nov 2000 | by JANE BAINBRIDGE
. I think it s been brilliant. We have a unique positioning in confectionery. If you talk to someone ... confectionery brand. And Mars is a Mars Bar. So we have in Cadbury the potential to work the master brand ... history with NPD, he s straight on the attack. Right, you name me the most successful confectionery ...
Hershey snaps up Nabisco unit for $135m
07 Nov 2000
US confectionery giant Hershey Foods has bought Nabisco’s mints and gum business for 135m cash....LONDON (Brand Republic) – US confectionery giant Hershey Foods has bought Nabisco’s mints and gum business for 135m cash. Hershey takes over the Ice Breakers and Breath Savers Cool Blast mints brands which, along with others, achieved sales of 270m in 1999. It has also acquired a gum manufacturing ...
Quaker still in play as $14bn PepsiCo bid rejected
06 Nov 2000
-Cola or UK drinks and confectionery company Cadbury Schweppes after it rejected a 14bn takeover from PepsiCo....LONDON (Brand Republic) - US food firm Quaker Oats could be snapped up by French rival Danone, US drinks giant Coca-Cola or UK drinks and confectionery company Cadbury Schweppes after it rejected a 14bn takeover from PepsiCo. Quaker Oats owns the Gatorade sport drink brand, the largest in the US ...
ANALYSIS: Cadbury builds cafe presence - Tania Mason reports on why Cadbury is launching coffee house-style chocolate outlets in the high street
02 Nov 2000 | by TANIA MASON
is the confectionery giant up to with the launch of Cafe Cadbury? It s no secret that the cafe society revolution ...
BBDO scoops German launch of Mars’ Celebrations
26 Oct 2000
. It will compete with the country’s leading confectionery manufacturer Ferrero Rocher. BBDO is one of a trio ...
Cadbury to cash in on coffee boom
26 Oct 2000 | by TANIA MASON
of the year for the confectionery trade in the UK, according to Cadbury s autumn investor briefing. FMCG ...
PERSPECTIVE: The needs of a client outweigh the need to win creative awards
13 Oct 2000 | by CAROLINE MARSHALL
profiles. So this week, sandwiched between a 'cold, aloof, picky and unyielding' confectionery client and a...profiles. So this week, sandwiched between a 'cold, aloof, picky and unyielding' confectionery client and a ...
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