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FIELD MARKETING LEAGUE TABLES 2000: Food products top use charts - Packaged goods continues to make the most use of field marketing, although other sectors are at last coming around to its advantages

still provides the bedrock for the industry. Food and confectionery, alcohol, soft drinks, tobacco ... clients are catching up, as most of the packaged goods segments, such as food and confectionery, alcohol ...

Nestle goes nationwide with StreetSite push

Nestle Rowntree is the first advertiser to run a national campaign using the outside of BT phone boxes. The confectionery giant has spent pounds 500,000 buying the street facing ad space on payphones, which media owner Phonesites has named StreetSites. Jon Forsyth, Nestle Rowntree ...

Licensing sponsored by talkSPORT 1089/1053 AM: Why sponsors are great fans of sport - From football to Formula One, the sports licensing business is now booming. Andy Fry looks at this growth market

goes for confectionery. The most lucrative area of licensing for Euro 2000 will be apparel ...

Stop Press

, becomes chief strategy officer. Ian Johnson, managing director of the confectionery division ...

FIELD MARKETING: Fighting for a new view of field work - Field marketers suffer from poor recognition of their range of skills. Robert McLuhan looks at how agencies try to redress this imbalance

sales manager. London accounts for 25% of sugar confectionery and it ensures that we are fully ...

NEW MEDIA: Briefs

Mars Confectionery has gone live with a new web site for its Celebrations boxed chocolate brand...Mars Confectionery has gone live with a new web site for its Celebrations boxed chocolate brand. The site ties in with Cadbury s new election promotion to find the country s favourite Celebrations chocolate. Consumers can vote in-store, by post, by phone or via the web. Other features include an online ...

Stop Press

joins from Mars Confectionery where he was European marketing manager. Stevens replaces Caroline...Forte Hotels has appointed Keith Stevens as its new marketing director for Posthouse Hotels. He joins from Mars Confectionery where he was European marketing manager. Stevens replaces Caroline Beecher, who has quit to set up an independent marketing agency. Stevens will report to Patrick ...

 

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