27 Jan 2000
| by MediaWeek
by confectionery giant Mars and is the latest in a string of planning briefs handed to New PHD by Mars. It also ...
21 Jan 2000
| by DOMINIC MILLS
the global agency review carried out by the
confectionery-to-cat food multinational as a colossal anti...The only predictable thing about Mars is that it isn t. Just when
everybody was writing off the global agency review carried out by the
confectionery-to-cat food multinational as a colossal anti-climax, it
calls a pitch on pounds 30 million worth of worldwide Twix business.
Sighs of relief ...
20 Jan 2000
| by BEN ROSIER
Confectionery brand Nestle Rowntree is preparing to ramp up its new
media activity, beginning...Confectionery brand Nestle Rowntree is preparing to ramp up its new
media activity, beginning with a family-focused web site pulling
together sweet brands such as Fruit Pastilles and Polo.
The move forms part of ongoing plans by parent company Nestle to
dedicate more resources to new media ...
14 Jan 2000
| by JOHN TYLEE
Mars has begun a review of its pounds 30 million global Twix
confectionery business, held by D...Mars has begun a review of its pounds 30 million global Twix
confectionery business, held by D Arcy.
The agency has been invited to contest the business - which bills pounds
6 million ...
for snack
products to offset dwindling confectionery revenues from more
health-conscious consumers ...
13 Jan 2000
| by CORDELIA BRABBS
about the future of the confectionery, pet care and food giant.
Is the company hoping to ease ...
) it boasts 30,000 employees who deal with Mars
Confectionery, Pedigree Masterfoods and Seeds of Change ...
Rogers from vice-president of Mars
European franchise for confectionery to vice-president of marketing ...
10 Jan 2000
| by LEXIE GODDARD
Outdoor advertising specialist Concord has landed the pounds 2
million planning and buying account for all Nestle Ireland s outdoor
business.
Concord, which handles all the outdoor buying for Nestle in the UK,
started work for the confectionery giant in Ireland on 1 January.
The account ...
06 Jan 2000
| by ALEXANDRA JARDINE
joins from Mars Confectionery where he
was European marketing manager. Stevens replaces Caroline...Forte Hotels has appointed Keith Stevens as its new marketing
director for Posthouse Hotels. He joins from Mars Confectionery where he
was European marketing manager. Stevens replaces Caroline Beecher, who
has quit to set up an independent marketing agency. Stevens will report
to Patrick ...
06 Jan 2000
| by ALEXANDRA JARDINE
s confectionery brand. The pounds
3m TV ad campaign, created by US agency BBDO, will break on January 16
with 30...Mars has hired TV celebrity Davina McCall to star in the next
execution of its campaign for the M s confectionery brand. The pounds
3m TV ad campaign, created by US agency BBDO, will break on January 16
with 30-second slots on ITV, Channel 4, Channel 5 and some satellite
channels. The ads ...