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Rubins signs up for MSc

by confectionery giant Mars and is the latest in a string of planning briefs handed to New PHD by Mars. It also ...

Opinion: Mars review shows it is an advocate of change

the global agency review carried out by the confectionery-to-cat food multinational as a colossal anti...The only predictable thing about Mars is that it isn t. Just when everybody was writing off the global agency review carried out by the confectionery-to-cat food multinational as a colossal anti-climax, it calls a pitch on pounds 30 million worth of worldwide Twix business. Sighs of relief ...

New Media: Nestle targets families with sweet brands site

Confectionery brand Nestle Rowntree is preparing to ramp up its new media activity, beginning...Confectionery brand Nestle Rowntree is preparing to ramp up its new media activity, beginning with a family-focused web site pulling together sweet brands such as Fruit Pastilles and Polo. The move forms part of ongoing plans by parent company Nestle to dedicate more resources to new media ...

Mars to call pounds 30m global Twix review

Mars has begun a review of its pounds 30 million global Twix confectionery business, held by D...Mars has begun a review of its pounds 30 million global Twix confectionery business, held by D Arcy. The agency has been invited to contest the business - which bills pounds 6 million ... for snack products to offset dwindling confectionery revenues from more health-conscious consumers ...

ANALYSIS: Unwrapping the changing future of Mars - Family-owned Mars is the subject of new rumours after strategic shifts suggest to some a looming takeover bid. Cordelia Brabbs reports

about the future of the confectionery, pet care and food giant. Is the company hoping to ease ... ) it boasts 30,000 employees who deal with Mars Confectionery, Pedigree Masterfoods and Seeds of Change ... Rogers from vice-president of Mars European franchise for confectionery to vice-president of marketing ...

Concord swoops to land Nestle Ireland’s outdoor account

Outdoor advertising specialist Concord has landed the pounds 2 million planning and buying account for all Nestle Ireland s outdoor business. Concord, which handles all the outdoor buying for Nestle in the UK, started work for the confectionery giant in Ireland on 1 January. The account ...

Stop Press

joins from Mars Confectionery where he was European marketing manager. Stevens replaces Caroline...Forte Hotels has appointed Keith Stevens as its new marketing director for Posthouse Hotels. He joins from Mars Confectionery where he was European marketing manager. Stevens replaces Caroline Beecher, who has quit to set up an independent marketing agency. Stevens will report to Patrick ...

Mars M&Ms

s confectionery brand. The pounds 3m TV ad campaign, created by US agency BBDO, will break on January 16 with 30...Mars has hired TV celebrity Davina McCall to star in the next execution of its campaign for the M s confectionery brand. The pounds 3m TV ad campaign, created by US agency BBDO, will break on January 16 with 30-second slots on ITV, Channel 4, Channel 5 and some satellite channels. The ads ...

 

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