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HAS ISBA HAD ITS DAY? - As the client body celebrates its 100th birthday, Margaret Patrick looks at ISBA's contribution to the ad industry and its plans for the future

, but I ve said to members that this is not ISBA s fight. If you, as a confectionery company, cereal ...

Red Rooster PR picked for Quality Street relaunch

Red Rooster Beauty and Consumer PR has been hired by Nestle for the relaunch of much-loved confectionery brand Quality Street. There was no pitch, with the agency being recommended on the strength of its lauded work with Chunky Kit Kat and Maverick chocolate bars. Previously Quality Street PR ...

PROFILE: Making the jump - Ric Simcock, Joint-managing director, Elephants Can't Jump

for confectionery. In March this year he landed what would be his last job at Mars, that of European marketing ... , who held the equivalent post at Mars confectionery, decided to leave in the prime of their careers ... 1996-1999 Marketing director, Master Foods Polska 1999-2000 Marketing director, Mars Confectionery ...

Cadbury Schweppes pays $1.45bn for Snapple

to look for suitable drinks and confectionery businesses to build further sales. Triarc bought ...

REVIEW: Marketing and advertising news in the week's press

, the European brands and innovations director for Mars Confectionery, and Ric Simcock, who occupies the same...Two of Mars' most senior European marketers have quit to launch a marketing agency. Bob Morrison, the European brands and innovations director for Mars Confectionery, and Ric Simcock, who occupies the same position at Pedigree Masterfoods, will offer strategic brand solutions, innovation and repositioning advice ...

Mars senior Euro marketers leave to open agency

Two of Mars most senior European marketers have quit the FMCG giant to set up their own marketing agency. Ric Simcock, European brands and innovations director for Pedigree Masterfoods, and Bob Morrison, who holds the same post at Mars Confectionery, leave at the end of this week. Their new agency ...

Brand health check - quality street: Hard going for the UK's favourite soft-centres - Everyone's favourite, Quality Street, has been upstaged by some aggressive new rivals. Can it regain a place in our hearts? Tania Mason finds out

the brand still didn't make the top ten confectionery brands in Marketing's Biggest Brands survey in either ... of the confectionery market. DIAGNOSIS Our brand equity research previously revealed Roses had stronger ...

Quality Street in sponsorship first with ITV movies

in 1999 and 2000 saw Quality Street fail to make the top ten confectionery brands. The deal ...

LEADER: An ugly business? Next time around it could well be yours

had to respond to allegations of health dangers. The Co-op has attacked snacks and confectionery ...

EXHIBITIONS & CONFERENCES: Promotional gifts that make a stand - Promotional gifts and prizes are still popular as a means to attract visitors to exhibition stands. Sharon Greaves reports

as shot glasses containing pill-shaped confectionery, were handed out. Sometimes you need a wild card ...

 

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