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NEW PRODUCT DEVELOPMENT: Taking the honours for 2001's launches - Marketing has played a key role in the success of this year's top ten FMCG launches

in striking packaging with a 'pioneering sports cap' and is available in Orange 1bn sugar confectionery ... activity. Campino created a unique 'luxury taste' segment within the fruit confectionery market, capturing twice the value share of its nearest competitor and fuelling growth of the sugar confectionery ...

THE CLIENT CATALYSTS: ANN FRANCKE - Ann Francke breaks the mould of the average Mars marketer. She is open, creatively led and keen on change

. A new line of confectionery has been produced based on the goodies featured in the books and movie ...

Sainsbury's appoints marketing
director to the board

Confectionery for 13 years, having joined as a graduate trainee. She has worked in a wide range of roles ...

Mars UK director shifts to Euro job following merger

Mars' UK confectionery marketing director Helen Stevenson has moved sideways to become European ... -up follows the merger of Mars Pedigree Masterfoods with confectionery two months ago. Stevenson ... confectionery managing director Mike Davies will oversee UK marketing before appointing a successor ...

HELPLINE SERVICE

specialises in branded food products. For Christmas it has been selling mini iced cakes and confectionery ...

Jackie Cooper PR secures Mars Ice Cream brand job

Confectionery giant Mars is understood to have appointed Jackie Cooper PR to handle its Mars Ice Cream brand after a five-way pitch. Agency co-founder Robert Phillips refused to confirm news ... review was underway. Mars Confectionery is part of Mars Inc, which owns UK concerns including ...

Billboards to appear on garage forecourts

to achieve coverage of convenience store sales points, including confectionery, food and drink firms ...

Mars calls £50m UK media contest

. The confectionery, food and pet care giant is expected to centralise media planning into one agency in the UK ... in the UK. Mars Confectionery, which includes Maltesers and Mars Bar, and Pedigree Masterfoods ... Confectionery. The restructure is consistent with the reorganisation that has taken place in other Mars ...

Starcom Motive reaps rewards of its Euro success

Europe. The confectionery brand was described as the most easily recognizable Spanish brand name ...

Fox's chief to lead Northern Foods

McKeever, promoted to managing director of Fox's Confectionery. It comes just weeks before former ... but experienced senior team. This includes Peter Mayes who joins as marketing director of Fox's Confectionery following Northern Foods' acquisition of Payne's Confectionery in July. Northern Foods had sales ...

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